Young, Dynamic, Technology for Life
아모레퍼시픽 미래 기술 시각화 컨텐츠
Summary
Amorepacific’s R&D Center and Creative Center collaborated to visualize future technologies under the motto “Young, Dynamic, Technology for Life.” The Creative Center selected 16 innovative beauty technologies developed by the R&D Center and, in collaboration with artist Sungwoo Hong, artistically interpreted them as 3D motion graphics—transforming each technology into a work of art.
Left) A skin-friendly capsule technology that binds water and oil without surfactants, allowing low-irritation skincare with improved mixing.
Right) A triple sebum-control powder blend that absorbs only sebum while retaining moisture, keeping the skin soft and smooth.
Left) A bubble hair dye technology that maintains rich, long-lasting foam without dripping after application.
Right) A low-irritation, high-moisture base that adheres closely to the skin, delivering active ingredients effectively without drying.
Left) A functional food technology using green tea-derived lactobacillus, enhanced by a four-layer coating to improve survival and intestinal adhesion.
Right) A patented dual-chamber system that separates unstable but highly effective pure retinol to preserve efficacy.
Left) A technology that breaks down pigment particles into micro-units for smooth, even application and high color payoff.
Right) A hair-repair technology that restores damaged hair bonds caused by heat and chemicals.
Left) A probiotic formulation that delivers a refreshing, melt-in texture similar to snow.
Right) A low-irritation sunscreen that combines organic and inorganic UV filters for lightweight, uniform coverage.
Left) A cleansing technology using amino acid-derived surfactants for low irritation and high moisture retention.
Right) A matte lipstick technology that applies like a moist tint and sets to a vivid matte finish.
Left) A cleansing foam technology for sensitive skin, enveloped in moisturizing ingredients to cleanse while hydrating.
Right) A base formulation that enhances smooth application and excellent adhesion.
Left) A health functional food technology that discovered anti-aging and life-extending effects from ginseng fruit (not root).
Right) A green tea-based research technology that uncovered the fine dust absorption properties of green tea
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1 A skin-friendly capsule technology that binds water and oil without surfactants, allowing low-irritation skincare with improved mixing.
2 A triple sebum-control powder blend that absorbs only sebum while retaining moisture, keeping the skin soft and smooth.
3 A bubble hair dye technology that maintains rich, long-lasting foam without dripping after application.
4 A low-irritation, high-moisture base that adheres closely to the skin, delivering active ingredients effectively without drying.
5 A functional food technology using green tea-derived lactobacillus, enhanced by a four-layer coating to improve survival and intestinal adhesion.
6 A patented dual-chamber system that separates unstable but highly effective pure retinol to preserve efficacy.
7 A technology that breaks down pigment particles into micro-units for smooth, even application and high color payoff.
8 A hair-repair technology that restores damaged hair bonds caused by heat and chemicals.
9 A probiotic formulation that delivers a refreshing, melt-in texture similar to snow.
10 A low-irritation sunscreen that combines organic and inorganic UV filters for lightweight, uniform coverage.
11 A cleansing technology using amino acid-derived surfactants for low irritation and high moisture retention.
12 A matte lipstick technology that applies like a moist tint and sets to a vivid matte finish.
13 A cleansing foam technology for sensitive skin, enveloped in moisturizing ingredients to cleanse while hydrating.
14 A base formulation that enhances smooth application and excellent adhesion.
15 A health functional food technology that discovered anti-aging and life-extending effects from ginseng fruit (not root).
16 A green tea-based research technology that uncovered the fine dust absorption properties of green tea
This project was developed to spark consumer curiosity about Amorepacific’s advanced technologies and to explore diverse applications across online and offline media—a bold and innovative initiative.
‘ART & SCIENCE’ 전시
What would laboratory-only technology look like when seen through the lens of art? Technology that leads us into the future possesses inherent beauty. Long ago, science and art were one—artists were also scientists. Beauty blossoms at the point where technology meets its limit. The passion of researchers pursuing beauty beyond the cutting edge mirrors the devotion of artists crafting masterpieces. We now present the exceptional technologies curated by Amorepacific researchers, captured in a single small vessel. Experience the hidden beauty of technology through the lens of art. — Excerpt from the Exhibition Overview
From November 23 to December 11, 2020, Amorepacific held an exhibition at its headquarters to showcase 16 technological innovations developed by its teams. Various graphics representing the technologies were produced using 3D printers to recreate their forms, and a fully darkened screening room was set up so visitors could experience the motion graphic videos in complete focus.
From November 23 to December 11, 2020, Amorepacific held an exhibition at its headquarters to showcase 16 technological innovations developed by its teams. Various graphics representing the technologies were produced using 3D printers to recreate their forms, and a fully darkened screening room was set up so visitors could experience the motion graphic videos in complete focus.
- Amorepacific Creatives
- 디자인 기획
- 이오경, 여유미, 천나리, 강유선, 권현아
- 일러스트레이션
- 홍성Right
- 웹사이트
- a-group.com
- 인스타그램
- labpoint_ap
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