The Ceramide Derma line is ILLIYOON Skincare’s hypoallergenic derma-moisturizing line, designed to reflect the cleanliness and honesty of derma care. Together with the Ceramide Derma line, we developed visuals to convey the authenticity, trustworthiness, and purity of the ILLIYOON brand.
Concept
Building on consumer trust in ILLIYOON, the Derma Line is presented in two clean, refreshing colors: white and blue. The outer and inner caps of the container are subtly differentiated to express a soft blue hue. The straight lines characteristic of the Derma Line are harmoniously blended with ILLIYOON’s signature curves to create a distinctive identity. Beyond the container design, the ILLIYOON logo was simplified to enhance readability, and the product name “CERAMIDE DERMA” was rendered in the same color as the cap to reinforce brand cohesion. A Y-shaped symbol, representing ILLIYOON’s legacy, was also developed and placed on the side of the single-use container to complete the design.
To visually communicate ILLIYOON’s unique derma identity, we established a visual language using soft, low-saturation shades of blue, white, and gray. The brand’s narrative of “derma lab” technology and research is expressed through a warm, gentle tone that is uniquely ILLIYOON.
