Sulwhasoo The Hyundai Seoul is a multi-sensory experience space designed to enhance the competitiveness and appeal of
offline retail in the digital age, where online shopping has become the norm. It reflects the unique needs of customers
in the Yeouido shopping district by offering an immersive environment that engages all five senses.
Concept
The Sulwhasoo store at The Hyundai Seoul is a multi-sensory brand experience space designed to engage all
five senses. It features three core elements: a diverse shopping and service experience ranging from casual,
contactless testing with auto testers to professional luxury skincare counseling—tailored to the wide-ranging
preferences of visitors; the exclusive My Jiham-bo Gift Service, which offers an offline-only opportunity to
experience Sulwhasoo’s refined brand aesthetics; and a contemporary design that reflects the brand’s new BI
direction, targeting young luxury consumers.
UNTACT
A curated table featuring hero products is equipped
with an auto tester for contactless trials and a
call bell for assistance, offering a stress-free
and customer-friendly testing environment.
#Contactless #Clean #AutoTester
EXCLUSIVE SERVICE
The My Jiham service at the Sulwhasoo store in The
Hyundai Seoul offers a customized packaging experience,
allowing customers to select patches, tassel accessories,
and wrapping paper according to their preferences.
#OfflineExperience #MyOwnBojagiGift
Utilizing Sulwhasoo’s iconic moon jar and plum blossom motifs,
the design evokes the beauty of traditional Korean aesthetics.
PRESTIGE LUXURY ZONE
The Prestige Line, featuring classic masterpieces, is located
in the Luxury Zone, where the benefits of ginseng cell components
are highlighted through visuals and videos. The space emphasizes
a luxurious atmosphere with gold and black marble materials.
