The Perfecting Makeup line features breathable makeup technology inspired by paper and hanji—materials known for their vitality and longevity—and incorporates Sulwhasoo’s unique skincare ingredients to provide skin with the comfort of breathability, promoting a healthy and beautiful complexion.
Concept
Perfecting Makeup is designed to subtly express the transformative effect of makeup on the skin, using the metaphor of a flawless, delicate, and refined surface. The collection features elegant forms and intricate details that reflect true craftsmanship, evoking the feeling of holding a piece of art in your hand.
The foundation bottle has a sleek silhouette inspired by white porcelain and a transparent, breathable design that allows users to easily identify the shade. A thick base adds both stability and a luxurious touch. The compact products in the line—Perfecting Powder, Skin Cover, and Twin Cake—embody the brand’s signature motif of a plum blossom blooming in snow. Each petal is folded like hanji craftwork, highlighting Sulwhasoo’s unique artistry. The plum blossom pattern embossed on the side of the Perfecting Powder enhances both visual appeal and grip for better usability. The gold puff case, integrated into the product, is sculpturally complete in itself and can also be used independently as a makeup tool holder.
