Campaign video for PROJECT AMORE
Summary
“Project Amore” is the collective name for initiatives independently and voluntarily undertaken by the Creative Center. This promotional video
reflects the voices, thoughts, and intentions of its members, in line with the spirit of Project Amore as “the agency of the Center.”
No rules.
No limit.
No boundaries.
A moment when boundaries and limits disappear,
a moment when newness begins anew!
PROJECT AMORE.
a moment when newness begins anew!
PROJECT AMORE.
What is Project Amore?
Project Amore refers to content voluntarily planned, produced, and distributed (or sold) by
the Creative Center as part of its various creative projects, independent of any specific brand.
Project Amore includes,
CP proposals that are worth trying to produce.
A project with customer needs but not yet attempted by other organizations.
Projects worth trying as the scope of the center’s role expands.
A project with customer needs but not yet attempted by other organizations.
Projects worth trying as the scope of the center’s role expands.
We conceive ideas and bring them to life,
Who? We do! How? Fun!
Who? We do! How? Fun!
Breaking free from set frameworks,
overcoming limitations to unleash creativity,
squeezing it out!!
Phew, success.
overcoming limitations to unleash creativity,
squeezing it out!!
Phew, success.
What we want to do, what we think,
that is PROJECT AMORE.
that is PROJECT AMORE.
Concept
We aimed to express the joy of creative work through a witty and humorous graphic tone.
Additionally, since the content is not widely familiar, we were concerned it might bore viewers, so we structured the video’s flow and pacing to be fast and concise, with the primary goal of sparking curiosity about Project Amore itself.
Reflecting the overall nature of the Project Amore initiative, this video was completed through the participation of Creative Center members—from planning to voiceover narration. We hope this video reminds individuals of the meaning and growth potential of their work, and serves as an opportunity to experience our unique, powerful voice.
Additionally, since the content is not widely familiar, we were concerned it might bore viewers, so we structured the video’s flow and pacing to be fast and concise, with the primary goal of sparking curiosity about Project Amore itself.
Reflecting the overall nature of the Project Amore initiative, this video was completed through the participation of Creative Center members—from planning to voiceover narration. We hope this video reminds individuals of the meaning and growth potential of their work, and serves as an opportunity to experience our unique, powerful voice.
A passionate project for those who create their own style.
Today, Project Amore is
Must go on.
Today, Project Amore is
Must go on.
- Amorepacific Creatives
- 컨셉 기획, 카피라이팅
- 김유정, 박영주
- 디자인
- 김유정
- 영상구성, 모션그래픽
- 박영주
