The Amore Factory is a record of the journey to discover and realize beauty in alignment with Amorepacific’s
core value: “Make People Beautiful, Make the World Beautiful.” It serves as a hub of future beauty, creating
the best products using premium ingredients and advanced technology.
Concept
This is where Amorepacific’s philosophy—of constantly exploring new perspectives, experiences, and modes of communication in cosmetics—is brought to life.
It’s an experiential space where visitors can explore Amorepacific’s product philosophy and production stories
spanning the past, present, and future. The 1st floor houses FACTORY STATION, which features a cafeteria and
souvenir shop. The 2nd floor, FACTORY ARCHIVE, offers content showcasing Amorepacific’s heritage. The 3rd floor,
FACTORY WITH A VIEW, provides a look into the manufacturing, production, and distribution of cosmetics.
1F-FACTORY STATION
At Factory Station, visitors are welcomed into a space for
both meaningful encounters and rest, where they can engage
with the messages shared by Amore Factory.
A MEDIA WALL showcasing beautiful and unfamiliar imagery
captured during the cosmetics manufacturing and packaging processes.
A FACTORY LIBRARY where you can experience
products made through Osan Beauty Park’s safe quality process.
A SOUVENIR SHOP offering Amorepacific
corporate, tour, and exhibition-related merchandise.
2F-FACTORY ARCHIVE
The Factory Archive features a screening room showcasing Amorepacific’s
heritage through video content, and a gallery where
you can view representative equipment actually used in the past.
STORY OF AMOREPACIFIC. introduces the journey of
Amorepacific from its founding to the present day.
STORY OF THE FACTORY. Since its founding in 1945 as Pacific Chemical
Industry, the company has continuously strived to enhance its equipment
systems in pursuit of high-quality product manufacturing. This section
traces the footsteps of that journey.
3F-FACTORY WALK
Factory Walk is a space where visitors can get a full view of Amorepacific’s
production facilities and manufacturing processes—the core site where the
technologies behind Amorepacific products come to life.
From the arrival of cosmetic ingredients to every production step, all the way
through logistics, you can explore Amorepacific’s production and logistics
network at Beauty Park, a combined production and logistics base. You can also
witness the skincare packaging process in action.
FACTORY WITH A VIEW. A space where visitors can directly observe
Amorepacific’s skincare packaging room, along with VR tours of various
areas within Beauty Park that are otherwise difficult to access in person.
INSIDE BEAUTY PARK. Introducing Amorepacific’s domestic and international
production and logistics networks, along with the various manufacturing
and production processes that take place at Beauty Park before the products reach customers.
