At the Amorepacific Creative Center, the person who gets to celebrate the end of the year the earliest is the designer in charge of the New Year’s card.
The initial designs begin in June and are finalized by August, letting us welcome the year’s end earlier than anyone else. While selecting the background
music, I imagined the quiet dawn of New Year’s Day. And when thinking about who would receive the message, I pictured the faces of people I’m grateful
for. To the designers taking on next year’s greeting cards, I wish you a fresh and early start to the year.
Concept
The fastest way to express how you feel
‘Touch’
This year’s greeting card was designed to be completed by the sender’s own touch. The open window at the top of the graphic, which
depicts our headquarters, is meant for drawing a personalized message while thinking of the recipient.
Unfortunately, for the sender’s convenience, the final version came printed with the message “LOVE.”
For mobile greeting cards, we used dot graphics to express the timeless message of love in a modern way.
There are two versions available: a GIF (in Korean/English) for easy sharing, and a mobile card format that lets users write and send their own messages directly.
