AMORE SEONGSU PROMOTION TABLE
Summary
As September and October approached, the pandemic persisted, the weather turned chilly, and our skin began to feel dry. Chuseok reminded us of family and friends.
We hoped for a moment of pause in our forward-driven lives—to check in on those we’ve lost touch with and to share what’s in our hearts. With a special gift from Amore Seongsu.
Concept
“Checking in through a book, expressing feelings through a gift.”
How could we reach out and share our hearts? That’s when we came across a book:
<You Are My Pride>
“When you love someone, you brag about them. Bragging means you love them.”
This quiet encouragement comes from Park Geun-ho, an author beloved by the MZ generation, with 90K Instagram followers and a perfect 10 rating on Naver. We believe that we are all someone’s pride, and hoped that this would give people the courage to express their feelings to those who are proud of them. After reading You Are My Pride, the MD at Amore Seongsu selected heartfelt quotes and thought of someone they wanted to share them with. To accompany these thoughts, we curated seven themed gifts—comfort, encouragement, gratitude, and more—and presented them in specially designed wrapping at the Amore Seongsu promotion table.
How could we reach out and share our hearts? That’s when we came across a book:
<You Are My Pride>
“When you love someone, you brag about them. Bragging means you love them.”
This quiet encouragement comes from Park Geun-ho, an author beloved by the MZ generation, with 90K Instagram followers and a perfect 10 rating on Naver. We believe that we are all someone’s pride, and hoped that this would give people the courage to express their feelings to those who are proud of them. After reading You Are My Pride, the MD at Amore Seongsu selected heartfelt quotes and thought of someone they wanted to share them with. To accompany these thoughts, we curated seven themed gifts—comfort, encouragement, gratitude, and more—and presented them in specially designed wrapping at the Amore Seongsu promotion table.
Enjoy the same discounts as Amore Mall, along with exclusive eco-friendly packaging, special gift wrapping, and green heart stickers available only at Seongsu.
Thoughtfully marked with post-it notes, the book highlights key pages to capture visitors’ attention.
A gift from the heart
— seven curated sets: Comfort (PUZZLEWOOD Diffuser & Hanyul Lip Balm), Reflection (Laneige Lip Sleeping Mask), Encouragement (on hope Hand Cream), Memories (IOPE Retinol Expert), Sweet Sleep (Hanyul Moonlight Yuzu Sleeping Pack & Primera Natural Berry Lip Balm), Gratitude (Sulwhasoo 3-Piece Gift Set), and Versatility (Pure Essential). These thoughtful sets are perfect gifts for friends, loved ones, parents — or even yourself.
— seven curated sets: Comfort (PUZZLEWOOD Diffuser & Hanyul Lip Balm), Reflection (Laneige Lip Sleeping Mask), Encouragement (on hope Hand Cream), Memories (IOPE Retinol Expert), Sweet Sleep (Hanyul Moonlight Yuzu Sleeping Pack & Primera Natural Berry Lip Balm), Gratitude (Sulwhasoo 3-Piece Gift Set), and Versatility (Pure Essential). These thoughtful sets are perfect gifts for friends, loved ones, parents — or even yourself.
“To offer gentle comfort to our customers”,
we held an Instagram event from September 1 to 12, gifting books to three participants who posted a book-related photo during the two-week period. Books were placed throughout Amore Seongsu, allowing visitors to enjoy reading comfortably anywhere. We received many heartfelt responses, including comments like, “I want to stay in the Garden Lounge and read all day.”
we held an Instagram event from September 1 to 12, gifting books to three participants who posted a book-related photo during the two-week period. Books were placed throughout Amore Seongsu, allowing visitors to enjoy reading comfortably anywhere. We received many heartfelt responses, including comments like, “I want to stay in the Garden Lounge and read all day.”
Packaging Design Concept
Seven themed gifts in just two weeks.
To develop packaging that could accommodate items of various sizes, we visited Bangsan Market for three consecutive days to thoroughly search through ready-made boxes.
We selected two sizes of eco-friendly pulp boxes that were not only sustainable but also practical for packaging customer-selected gifts directly at Amore Seongsu. Each package was wrapped with a sleeve featuring a green heart—symbolizing Amore’s love and the lush greenery of Seongsu Garden—and bold typography spelling out Amore Seongsu’s English name, “AMR SNGS,” to infuse the charm of Seongsu.
Customers who purchased gift sets also received an extra heart sticker to add their own personal touch to the package.
To develop packaging that could accommodate items of various sizes, we visited Bangsan Market for three consecutive days to thoroughly search through ready-made boxes.
We selected two sizes of eco-friendly pulp boxes that were not only sustainable but also practical for packaging customer-selected gifts directly at Amore Seongsu. Each package was wrapped with a sleeve featuring a green heart—symbolizing Amore’s love and the lush greenery of Seongsu Garden—and bold typography spelling out Amore Seongsu’s English name, “AMR SNGS,” to infuse the charm of Seongsu.
Customers who purchased gift sets also received an extra heart sticker to add their own personal touch to the package.
- Amorepacific Creatives
- 리스토어비즈니스팀
- 디자인
- 신노아, 김현희
- MD
- 배순호, 이신희
