Hanyul Tiger Campaign Limited Edition
In celebration of the Year of the Tiger, HANYUL presents a special
New Year’s greeting, expressing “The Power of Korean Nature”
through a story inspired by the tiger from Korean folklore,
reinterpreted with HANYUL’s uniquely Korean perspective.
From product design storytelling
to pop-up events and digital content creation,
the Fly, Tiger campaign unfolds both online and offline.
New Year’s greeting, expressing “The Power of Korean Nature”
through a story inspired by the tiger from Korean folklore,
reinterpreted with HANYUL’s uniquely Korean perspective.
From product design storytelling
to pop-up events and digital content creation,
the Fly, Tiger campaign unfolds both online and offline.
Product Design
Kwon Miyeon, Lee Sungyub
Space / Exhibition Design
Heo Yuseok, Ko Eunyoung,
Hyun Younghun, Han Suae
Hyun Younghun, Han Suae
Visual / Art-directing
Woo Sia
Visual / Photographer
Lee Yunjin
BM
Chang Yoonkyung, Park Mijin
MC
Bae Jeongmin
