2022 Mamonde Pore Clear Master
Summary
Mamonde Pore Clear Master is a wash-off clay pack that follows the Pore Clean Toner and Pore Clean Blackhead Stick—specialized products for pore care.
Designed to “master” pore concerns, blackheads, and blemish soothing in a single use, the product communicates its powerful efficacy with Mamonde’s
signature positive tone, reinforcing the identity of the Pore Clean line.
Concept
To maintain visual continuity with the Pore Clean line,
a muted grayish-green color was applied—evoking the mugwort leaves and clay pack used as ingredients. A marble pattern was added to the cap to intuitively reflect the texture of the formula, which contains actual mugwort leaf particles.
a muted grayish-green color was applied—evoking the mugwort leaves and clay pack used as ingredients. A marble pattern was added to the cap to intuitively reflect the texture of the formula, which contains actual mugwort leaf particles.
To highlight the presence of the water-soluble vitamin ingredient niacinamide
and convey Mamonde’s uplifting brand image, a light yellow accent color was used.
and convey Mamonde’s uplifting brand image, a light yellow accent color was used.
- Amorepacific Creatives
- Design
- Chae Seungwon
- Photography
- Shin Sangwoo
- BM
- Choe Areum, Yang Boram
- Development
- Kang Sungham
