Median Complete Pro Toothpaste is a family toothpaste that builds on seven total oral care benefits and focuses on three targeted care solutions—Deep Clean, Protect, and Power Fresh—to address specific dental concerns. Formulated with a 7-Free prescription for safe use, it features a refreshing mint scent that effectively combats bad breath.
Concept
In the general toothpaste market, while minimalist design trends continue to grow, there remains a segment of consumers who respond to functional visual cues and follow through with purchases. Median Complete Pro 7 aims to enhance each product’s individuality and more intuitively communicate key benefits through technical iconography. By consistently applying a characterful “Complete Pro 7” expression and a cohesive line color system, the brand seeks to clearly establish its identity as a new product line.
