Amorepacific Creatives - 2023 AESTURA DERMA UV 365

Summary

This article has been translated by an AI.
DERMA UV365, AESTURA’s new sun care line, is a hypoallergenic sunscreen that protects and hydrates the skin barrier from UV rays and environmental aggressors. DERMA UV365, is composed of two products: DERMA UV365 Barrier Hydro Mineral Sunscreen with NonIrritating MineralTM and DERMA UV365 Redcalming Tone-Up Sunscreen that helps calm redness, and was developed using the AESTURA’s orange, a symbol of sun care functionality.

DERMA UV365 BARRIER HYDRO
MINERAL SUNSCREEN

The DERMA UV365 packaging is a departure from
previous AESTURA designs, which featured a flat text
hierarchy. The new design emphasizes the high SPF
rating and includes a mark certifying that it has passed
eye irritation tests, conveying the message of a sun
care product that is both powerful and comfortable.

The visuals were designed to express the key benefits
of the product. They highlight its
ability to care for
the skin barrier with Barrier Moisture CeramideTM and
its refreshing,
hydrating texture that instantly
replenishes the skin with moisture upon application.