Amore Postage Stamp
“Finding Small Moments of Leisure in a Fast-Paced World”
On weekends, many people escape the city for the mountains, the sea, or a luxury hotel stay. Yet, even while enjoying this leisure, they communicate with friends and family via smartphone. I also use my phone for daily communication, but for special occasions, I prefer to express my heart through a handwritten letter.
There is a sincerity and care conveyed in the act of choosing the paper and envelope, and in the imperfect beauty of handwriting. While letters have maintained their status as an analog treasure, the postage stamp that carries them is slowly being forgotten.
There is a sincerity and care conveyed in the act of choosing the paper and envelope, and in the imperfect beauty of handwriting. While letters have maintained their status as an analog treasure, the postage stamp that carries them is slowly being forgotten.
“The quiet joy of waiting for a letter to arrive in the mailbox.”
This project is about designing a postage stamp that conveys the love of Amorepacific—a stamp for a letter written by hand, delivered by hand, and received by hand.
“The quiet joy of waiting for
a letter to arrive in the mailbox.”
a letter to arrive in the mailbox.”
This project is about designing a postage stamp that
conveys the love of
Amorepacific—a stamp for a letter
written by hand, delivered by hand, and received by hand.
conveys the love of
Amorepacific—a stamp for a letter
written by hand, delivered by hand, and received by hand.
LOVE FOREVER
The first stamp features a 3D green heart, symbolizing
an overflowing and eternal love.
It is the perfect stamp
for a letter to someone you will love forever.
an overflowing and eternal love.
It is the perfect stamp
for a letter to someone you will love forever.
AMORE LOVE
The second stamp offers a simple, graphic
interpretation of “AMORE,” the Italian word for love.
It is ideal for sending a letter to a loved one.
interpretation of “AMORE,” the Italian word for love.
It is ideal for sending a letter to a loved one.
THANK YOU
The third stamp features a glowing green heart
tied up like a gift with a ribbon.
Use it when writing
a letter to express your gratitude.
tied up like a gift with a ribbon.
Use it when writing
a letter to express your gratitude.
POST PACKAGE
We developed a small package designed to hold all
three stamps.
It consists of an outer sleeve and an
inner sheet,
which can be easily updated each time
a new stamp concept is released.
three stamps.
It consists of an outer sleeve and an
inner sheet,
which can be easily updated each time
a new stamp concept is released.
We hope this project provides an opportunity for
people to express warmer,
more heartfelt
sentiments through the simple,
beautiful act of
sending a letter with a stamp full of love.
people to express warmer,
more heartfelt
sentiments through the simple,
beautiful act of
sending a letter with a stamp full of love.
- Amorepacific Creatives
- 디자인
- 신정식
