이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
HELLO CANDLE
헬로 캔들
AMOREPACIFICMay 12, 2023
A gift represents a special moment when the hearts of the giver and receiver are conveyed.
We wanted to move beyond the simple formula of “gift = ribbon + wrapping paper” and
reinterpret this ritual. We believe that even on an ordinary day, the simple act of
blowing out a candle can create a moment of special happiness and a lasting memory.
Blowing out candles is an act universally learned in childhood as a symbol of joy and happiness.
No matter how old we become, the excitement associated with this simple act never fades.
By attaching a candle to any object—not just a cake—and lighting it,
any moment can be transformed into one of celebration and shared joy.
The concept is to replace the standard spike at the bottom of a pre-made birthday candle
with a flat, plate-like base. By attaching double-sided tape to this base, we can
transform an ordinary candle into a “sticker candle” that can be made in a wide variety of designs.
