2023 Paper Goods for Project Amore
This project was initiated with the goal of launching the Center’s own in-house line of paper goods.
It began with a set of images originally developed for an existing gift set, and from there,
the project evolved into creating a complete image collection with a cohesive narrative.
It began with a set of images originally developed for an existing gift set, and from there,
the project evolved into creating a complete image collection with a cohesive narrative.
The images above are the work that served as the initial inspiration for this project.
They were originally developed for an IOPE gift set but were ultimately unused.
They were originally developed for an IOPE gift set but were ultimately unused.
The initial concept was to develop a set of image sources based on the four seasons,
intended for use as message cards at the Amore Store.
We applied a grain effect to the visuals, and the work is characterized by subtle shifts in color.
We began by producing the images for spring and winter.
intended for use as message cards at the Amore Store.
We applied a grain effect to the visuals, and the work is characterized by subtle shifts in color.
We began by producing the images for spring and winter.
We then further developed the winter-themed images from the initial
phase to create visuals suitable for use at Amore Seongsu.
Using simple yet impactful heart graphics and a Christmas-inspired color palette,
we expressed a festive, year-end mood.
We also produced a short movie clip to capture the season’s vibrant yet subtle atmosphere.
phase to create visuals suitable for use at Amore Seongsu.
Using simple yet impactful heart graphics and a Christmas-inspired color palette,
we expressed a festive, year-end mood.
We also produced a short movie clip to capture the season’s vibrant yet subtle atmosphere.
Beginning with the spring image from the first phase, we proceeded to develop
visual assets for the Amore Mall VIP spring gift set. Using a combination of
pastel tones to convey the mood of the season, we developed two distinct creative directions:
one that visualized the soft, fresh atmosphere of spring with an organic flow,
and another featuring geometric compositions better suited for direct application onto the gift set.
visual assets for the Amore Mall VIP spring gift set. Using a combination of
pastel tones to convey the mood of the season, we developed two distinct creative directions:
one that visualized the soft, fresh atmosphere of spring with an organic flow,
and another featuring geometric compositions better suited for direct application onto the gift set.
- Amorepacific Creatives
