In January, to celebrate the launch of the NEW Sensual Nude Balm—a product that effortlessly completes any look with its clear,
natural colors—a special promotion was staged at HERA’s department store counters. For the visual merchandising, we selected materials
that would intuitively convey the product’s unique attributes: its clear, transparent color and rich moisturizing properties. The display
was designed to highlight the two main shades while also beautifully showcasing the entire MLBB color range.
The overall color palette for the display was
aligned with the glossy, pinkish tones of the
Sensual Nude Balm’s packaging. To visually
communicate the key message, the campaign
slogan, “BORN TO BE FREE,” was prominently
featured on the front of the display.
