In 2022, to meet the growing demand for diverse sun care formulas and functions, the HERA ‘Sun Mate’ line was rebranded as the ‘UV Protector’ line. This year,
the lineup was expanded to three products with the launch of the new ‘Multi-Defense Fresh’ moisturizing sunscreen, joining the upgraded ‘Multi-Defense’ and
‘Tone-Up’ sunscreens. The UV Protector line’s packaging was designed to allow customers to intuitively recognize the unique benefits of each product and
easily self-select based on their skin’s needs.
UV PROTECTOR MULTI-DEFENSE
We present the UV Protector Multi-Defense, the core product of the HERA Sun Care line, featuring a high-gloss white finish that evokes the look of healthy,
radiant skin. The design has been updated from the previous double-cap structure to a modern, single-cap design, creating a look that aligns with our makeup line.
UV PROTECTOR TONE-UP
This tone-up sunscreen delivers a vibrant, healthy-looking complexion. Its peach-colored gradient packaging evokes the image of the product seamlessly blending into the skin for a brighter finish.
The use of a white cap, matching the one on the Multi-Defense, creates a sense of unity across the line, while the unique tube color serves as a clear point of differentiation, allowing
customers to easily choose the product that fits their needs.
UV PROTECTOR MULTI-DEFENSE FRESH
The new Multi-Defense Fresh is a clean-formula sunscreen packed with hydration that absorbs into the skin in a thin, smooth layer.
Its packaging uses a clear, sky-blue gradient to evoke a feeling of rising moisture and to convey a gentle, ‘clean beauty’ image.
The word ‘FRESH’ is highlighted to emphasize the product’s hydrating properties, targeting a young luxury consumer and creating HERA’s signature fresh, elegant aesthetic.
