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2023 HOLITUAL New Commerce

2023 홀리추얼 뉴커머스
HOLITUALJul 01, 2023
Brand Story
Holitual is founded on the deep interconnectedness of body, mind, and emotional well-being, delivering a truly holistic beauty experience. We hope that by creating moments to escape the distractions of daily life and focus entirely on oneself, our customers can rediscover their inner order, balance, and a true sense of beauty and recovery.
Concept
In July 2025, we introduced four of Holitual’s core products: the ‘Core Lift Activating Serum,’ ‘Concentrate Signature Cream Light,’ ‘Phyto-Rejuvenating Concentrate,’ and ‘Redefining Ampoule 4-Week Program.’ The accompanying visuals were created for use on the New Commerce event page, as well as in ‘New Beauty’ magazine and the ‘Beauty Square’ app. Anticipating the addition of text overlays, the compositions were shot with ample negative space. To reflect the brand’s calm and luxurious mood, we emphasized textured props and balanced art direction. To align with the summer launch, the visuals were infused with the bright, luminous atmosphere of strong sunlight, adding a sense of radiance and glow to the products.
2023 HOLITUAL New Commerce 2023 홀리추얼 뉴커머스 56_00
2023 HOLITUAL New Commerce 2023 홀리추얼 뉴커머스 56_01
#Holistic Rituals for Skin Wellness, HOLITUAL
#Beauty Therapy from Innovation and Inspiration
#Holistic Experience Through Rituals
2023 HOLITUAL New Commerce 2023 홀리추얼 뉴커머스 56_02
2023 HOLITUAL New Commerce 2023 홀리추얼 뉴커머스 56_03 2023 HOLITUAL New Commerce 2023 홀리추얼 뉴커머스 m_56_03
  • Amorepacific Creatives
  • Visual Directing
  • 남승원
  • Photography
  • 이윤진
  • BM
  • 백서영
2023 HOLITUAL New Commerce 2023 홀리추얼 뉴커머스 56_sign_set
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