Amorepacific Creatives - HOLITUAL Ritual Film

A daily ritual for me, HOLITUAL.

HOLITUAL is a beauty therapy brand that
suggests retreat based on
the know-how
and innovative technologies of aesthetic
experts.
It delivers retreats with the calm
sensibility of the brand.

Concentrate Signature
Cream Light

Its light yet surprisingly rich texture melts
gently into the skin,
replenishing it with
powerful moisturizing energy.

Before Use

Take an appropriate amount of cream and apply it to the cheeks, forehead, and chin.

Soft Fingertips

Using your fingertips, gently blend the cream into the skin with circular motions,
moving from the outside-in and top-to-bottom to encourage absorption.

Lifting Massage

Using your entire palm, gently sweep upward and
outward across the forehead, cheeks, and chin in a slow, lifting motion.

Raindrop Technique

Apply a small amount of cream around the eyes.
Using your fingertips, gently tap around the delicate eye and mouth areas to aid absorption.

To Finish

Gently cup your face with your palms and breathe deeply.

Redefining Ampoule
4 weeks program

Enhances firmness and restores the skin’s
natural radiance
This ampoule care program
helps achieve a vibrant and radiant skin tone.

Before Use

Dispense 12 drops onto your palm.
(If using the dropper, this is 3-4 full squeezes).
Rub your palms together to gently warm and melt the formula.

Ampoule Layering

Smooth the ampoule over your skin, following its natural texture,
in the order of forehead, cheeks, chin, and neck.
Repeat this process two more times for a total of three layers.

Sticky Massage

Use your palms to press firmly against your forehead, cheeks, and jawline, then slowly release.
This gentle stimulation helps to activate collagen absorption.

Squeeze Massage

Forehead: Using the index fingers of both hands, make small
spiral motions, moving from the center of the forehead outwards.
Cheeks: Using your index and middle fingers, gently
massage the hollows of your cheeks in a semi-circular motion.