Mamonde Rebranding Project
마몽드 리브랜딩 프로젝트
MAMONDENov 01, 2023
Mamonde Rebranding Project
The all-new Mamonde aims to evolve into “a beauty brand that creates your own naturalness through hyper-flora technology and boundaryless innovation.”
Launched in 1991, Mamonde continues to honor its heritage of promoting independent and empowered women, reflecting the values of the time,
Mamonde has been rebranded as a new beauty brand, reflecting the contemporaneity of 2023.
Despite Mamonde’s strong brand recognition and long-standing heritage,
our primary focus was a complete overhaul—shedding its existing image to present something entirely new.
Our goal is to pioneer a new standard of free-spirited, creative beauty.
To achieve this, the brand will adopt a versatile and dynamic tone of voice,
designed to resonate with Gen Z consumers who are not only trend-sensitive but also champions of diverse individuality.
