MEDIAN, a trusted brand with 40 years of history, is a dental solution brand that solves various oral problems of the whole family based on safe and clean prescriptions
that the whole family can use with confidence. As the concept has been strengthened as a daily dental home care brand with a longstanding understanding of oral concerns
for all ages, we have launched a new green propolis toothpaste, a premium line of total care for the whole family.
product design
Green Propolis Toothpaste is a daily home care dental product designed to address the oral concerns of the entire family,
featuring rare and trustworthy green propolis sourced from the pristine highlands of Brazil.
To appeal to the target audience of 40-50 year olds, key information and ingredient imagery were placed on the outer packaging to act
as a point of communication in offline stores. We used an intuitive graphic style with realistic images of honey, bees, and beehives to
evoke the naturalness of the green propolis. A green and gold color scheme was used to enhance the connection between the product name and
its visuals, while a bold, impactful font set within a hexagonal frame draws attention to the name. The tube’s design was kept simple,
echoing the layout of the outer carton for a cohesive look suitable for any bathroom.
visual concept
As a brand with a sincere commitment to oral health, we wanted a visual direction that conveyed both trustworthiness and the familiar,
friendly image of a family oral care brand. The photography was directed with a natural and friendly tone, designed to emphasize the
premium ingredients and efficacy of this total care line. We created a main key visual using realistic, natural objects to highlight
the special ingredients. This was supported by intuitive GIF images that clearly showed the ingredients and the product’s texture.
We also expressed the product’s scent and function through compositions that combined the raw ingredients with hexagonal glass objects,
echoing the packaging design. All product usage and toothbrush styling shots were produced in this same consistent visual style.
