Median 365 Days Toothpaste for Kids Content Development
Using generative AI, which enables content
development that pushes creative boundaries, we
produced a project that
builds a connection between
the character and the Median brand. The project
consists of two short episodes. Although the
products are targeted at children, the actual
purchasers are adults — so we designed engaging,
humorous hooks that could
resonate with them. Each
video, lasting 5–8 seconds, reinterprets children’s
imagination through the lens of adult humor,
creating light-hearted and feel-good content that
can be easily enjoyed across digital platforms.
development that pushes creative boundaries, we
produced a project that
builds a connection between
the character and the Median brand. The project
consists of two short episodes. Although the
products are targeted at children, the actual
purchasers are adults — so we designed engaging,
humorous hooks that could
resonate with them. Each
video, lasting 5–8 seconds, reinterprets children’s
imagination through the lens of adult humor,
creating light-hearted and feel-good content that
can be easily enjoyed across digital platforms.
We utilized Midjourney and Adobe Firefly to create the
storyboard visuals,
and then incorporated motion using
Runway AI to complete the final animated pieces.
storyboard visuals,
and then incorporated motion using
Runway AI to complete the final animated pieces.
01
A playful scene featuring a dog trying to brush its teeth,
only to be interrupted by a mischievous duck.
only to be interrupted by a mischievous duck.
02
“The duck is going wild.”
A child deeply absorbed in the act of brushing their
teeth imagines themselves as a cool,
confident hero
— reinterpreted as a macho duck wearing sunglasses,
radiating exaggerated charm and confidence.
A child deeply absorbed in the act of brushing their
teeth imagines themselves as a cool,
confident hero
— reinterpreted as a macho duck wearing sunglasses,
radiating exaggerated charm and confidence.
- Amorepacific Creatives
- Visual Directing
- 구혜원, 김소영
