ART&SCIENCE PART 2
아트앤사이언스 PART 2
Summary
ART&SCIENCE PART 1 was followed by PART 2. This project visualizes Amorepacific’s research technology using generative AI.
We reinterpreted the technology not only through visuals, but also in various ways such as exhibitions and merchandise.
We approached the concept with key points for each technology to bring it to life.
We went through a process of using various prompts to achieve the desired outcome.
We primarily used Midjourney, DALL·E, Runway, and Photoshop tools.
At the beginning of the project, we received 11 key technologies from the research institute.
The most crucial aspect of this project was not merely visualizing the technologies but accurately comprehending and interpreting their essence.
To achieve this, we focused on internalizing each technology through detailed technical explanation sessions and began by sketching potential visual ideas that could best represent their characteristics.
From these, we selected two technologies that were particularly suitable for AI-based experimentation and began our initial creative tests.
In PART 2, we sought to maintain the artistic direction established in PART 1, while transforming technologies—often perceived as abstract or complex— into visuals inspired by familiar imagery. Rather than directly depicting scientific mechanisms, we translated their underlying principles into a “familiar yet unfamiliar” visual language, bridging the gap between technology and human perception. Through this approach, we aimed to help viewers connect with Amorepacific’s technologies in a more emotional and intuitive way.
In PART 2, we sought to maintain the artistic direction established in PART 1, while transforming technologies—often perceived as abstract or complex— into visuals inspired by familiar imagery. Rather than directly depicting scientific mechanisms, we translated their underlying principles into a “familiar yet unfamiliar” visual language, bridging the gap between technology and human perception. Through this approach, we aimed to help viewers connect with Amorepacific’s technologies in a more emotional and intuitive way.
Biomimic Delivery System
Cleansing Water Foam
Layer Blur Filtergram
Anti-Aging Red Flavonoid
EcoCell Eco-Friendly Delivery System
Ginsenosides
Cross-linked Hyaluronic Acid
Macro Oil Drop
Fine Mesh
Cream Skin
Senomun
Cleansing Water Foam
Layer Blur Filtergram
Anti-Aging Red Flavonoid
EcoCell Eco-Friendly Delivery System
Ginsenosides
Cross-linked Hyaluronic Acid
Macro Oil Drop
Fine Mesh
Cream Skin
Senomun
MAIN
Shorts, Reels, and other digital content
SUB
Exhibitions, merchandise, and other content distribution
CONTENTS
EcoCell Eco-Friendly Delivery System
Technology
Captures and preserves active ingredients tightly, stabilizing their composition.
Benefits
Low irritation, safe
Keywords
Natural ingredients, density
Anti-Aging Red Flavonoids
Technology
Derived from camellia extract, this technology promotes the division of damaged skin cells, stimulates collagen production, increases moisture content, and helps restore the skin to a firmer, more youthful state.
Benefits
Anti-aging
Keywords
Camellia, Energy
We also utilized AI tools to explore and visualize various technological concepts.
For example, we depicted the
process of a gel-type cleansing formula creating foam when it meets water, and visualized its transparent,
shimmering texture — approaching Amorepacific’s research technologies from an artistic perspective. At times,
even abstract or undefined ideas evolved into unexpectedly impressive outcomes through the use of AI tools.
process of a gel-type cleansing formula creating foam when it meets water, and visualized its transparent,
shimmering texture — approaching Amorepacific’s research technologies from an artistic perspective. At times,
even abstract or undefined ideas evolved into unexpectedly impressive outcomes through the use of AI tools.
- Amorepacific Creatives
- Visual Directing
- 여유미, 남승원, 양은지
- 연구 Technology 정리
- 박종희
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