Personification of Holitual
Summary
What would Holitual products look like if they were people?
Based on the deep understanding of the brand gained through creating Holitual’s visual content, I wanted to explore a new creative direction.
It began with a simple question: “What would these products look like if they were people?”
Using AI tools, I sought to bring this imagination to life and express the brand’s values and narrative through these images.
Part 1. Character Design
First, I visualized the imagery that came to mind when observing the products.
The gold color stood out, and the shimmering, reflective material conveyed a sense of warmth and luxury.
I chose late afternoon sunlight and gold-toned attire as key visual elements and began developing the character.
Initially, I considered using both male and female models, focusing on the product’s golden material.
However, I found that featuring a female model better aligned with Holitual’s brand identity and story.
I then refined the outfits and background to achieve a more realistic and natural expression.
Part 2. Setting the Age and Background
After defining the model and the soft, late-afternoon-lit background, I determined the model’s age group and context.
A woman in her 30s felt more appropriate than one in her 20s, reflecting sophistication and calm confidence.
The setting was designed to be comfortable and serene—an environment that harmonizes with Holitual’s refined and soothing image.
Part 3. Refining External Elements
Once the model’s age, clothing, and background were established, I focused on refining the details.
To express the gold elements, I incorporated jewelry rather than using metallic fabric.
I also adjusted the sunlight on the model’s face to evoke warmth and radiance, expressing the brand’s sense of luxury through natural skin tones.
While the early stages emphasized environmental storytelling, the later stages focused on the character herself—her posture, expression, and close-up framing—to convey intimacy and elegance.
Conclusion
What fascinated me most about using AI was the ability to visualize ideas that once existed only in imagination.
Although some outputs perfectly matched my prompts, others produced surprising and unexpected results—often inspiring new perspectives I hadn’t considered.
Moving forward, I’m excited to continue exploring how AI can be harnessed to create imaginative and engaging visual content that expands the creative boundaries of brand storytelling.
- Amorepacific Creatives
- Visual Directing
- 이윤진
