You've been invited to join 'frosty fresh'
Summary
The Freshness of an Old, Traditional Brand
Instead of working with a brand already rich in visual content, we chose Median, a heritage brand founded in 1983 that lacks fresh visuals.
Our goal was to use AI to create new, never-before-seen visual content that brings a sense of renewal and relevance to the brand.
Rather than generating images without clear purpose, we decided to launch and manage an Instagram account dedicated to posting new AI-generated visuals daily — a perfect fit for AI’s speed and flexibility in creating fresh, diverse content.
Creating new visual content for a legacy brand using AI and managing its SNS presence
Part 1. Creating a fictional persona to manage a secondary account
Since the account was designed as a sub-account, not an official Median channel, we chose not to display the brand name directly. With GPT’s help, we developed a character-based world — introducing Dr. Medie, the friendly guardian of oral health, who communicates the brand’s values with humor and warmth.
Since the account was designed as a sub-account, not an official Median channel, we chose not to display the brand name directly. With GPT’s help, we developed a character-based world — introducing Dr. Medie, the friendly guardian of oral health, who communicates the brand’s values with humor and warmth.
“Hello, everyone! I’m Dr. Medie, the guardian of oral health. Filled with the vibrant energy of my 30s, I’m dedicated to helping everyone achieve a healthier, brighter smile.
I began this journey not merely to treat teeth, but to gift people with genuine, confident smiles. Cheerful, curious, and passionate — that’s who I am.
I love sharing oral health knowledge in a fun and relatable way, often blending scientific insights with lighthearted humor.
From a young age, I’ve strongly believed that ‘knowledge is power.’
That belief drives me to find joy in sharing what I know, and today, I create engaging online content about oral health to make dental care approachable and enjoyable for everyone.”
Part 2. Creating New Image Content
Using GPT, we generated a variety of keywords inspired by Median’s core brand values and used Midjourney to create corresponding visual images. These AI-generated visuals were then curated as SNS content and sequentially uploaded to the account, establishing a cohesive and creative visual identity for the brand. I organized the customer experience within the virtual pop-up space according to a structured timeline. Starting with the poster content introducing the pop-up concept, I sequentially uploaded teasers, spatial visuals, and related imagery to the Instagram account, creating a cohesive and immersive storytelling flow.
Using GPT, we generated a variety of keywords inspired by Median’s core brand values and used Midjourney to create corresponding visual images. These AI-generated visuals were then curated as SNS content and sequentially uploaded to the account, establishing a cohesive and creative visual identity for the brand. I organized the customer experience within the virtual pop-up space according to a structured timeline. Starting with the poster content introducing the pop-up concept, I sequentially uploaded teasers, spatial visuals, and related imagery to the Instagram account, creating a cohesive and immersive storytelling flow.
The core values of the Median brand are dental health and a healthy smile, and I want to create visual keywords that express this.
Of course!”” I’ll provide image visual examples that express ‘dental health’ in a witty way:
– An illustration featuring a coral-colored toothbrush holding a sign that reads “Swoosh! Operation: Clean Teeth!”: The familiar sight of a coral toothbrush brushing teeth, accompanied by the fun audio effect “Swoosh!” to emphasize the refreshing victory of healthy teeth.
– An illustration of cleaning a sandglass-shaped tooth by blowing it away with a straw: An imaginative approach that tackles areas difficult to reach with regular brushing, depicting the act of cleaning a sandglass-shaped tooth in a playful way that stimulates imagination beyond everyday experience.
– An illustrated map of an oral hygiene travel destination made up of fruits and vegetables.
#cleaning, sandglass, oral-hygiene-travel-destination-map
Uploaded to Dr. Medie’s Instagram account!
*What if we set up Dr. Median’s space as a pop-up
and added content that allows people to experience and explore it virtually?
and added content that allows people to experience and explore it virtually?
We’re planning to open an oral care brand pop-up store deep in the snowy mountains. What would be a good title for the pop-up store?
If you plan to open an oral care brand pop-up store deep in the snowy mountains, you might consider the following titles:
“Frosty Fresh: Oral Care Pop-Up Store” – This title evokes the refreshing and cool feeling of snowy mountain scenery while symbolizing oral cleanliness and health.
“Snowfall Smile: Oral Care Pop-Up Store” – This title connects the image of falling snow with a beautiful, healthy smile, inspiring the vision of a radiant grin shining through the snow.
“Winter Wonderland: Oral Care Pop-Up Store” – This title blends the beauty of winter with the idea of oral health, conveying a message of offering customers a unique and delightful experience.
These titles can spark interest by evoking both nature and oral health. You can choose the one that best fits the pop-up store’s concept and brand image. Please let me know if you’d like further suggestions.
Based on the existing Dr. Medi House we had created,
we organized the virtual pop-up experience along a timeline — structuring how customers would explore and interact with the space.
Beginning with the poster content for the virtual pop-up, we sequentially uploaded teasers, spatial visuals, and other related content to the Instagram account.
‘frosty fresh’ poster
teasor_01
Teaser Story: With an invitation to the “Frosty Fresh” pop-up in hand, we board a train bound for a dreamy journey deep into the mountains — a landscape sculpted entirely from soft, white cream. After the serene ride, we arrive at the ethereal world of “Frosty Fresh.”
Teaser Story: With an invitation to the “Frosty Fresh” pop-up in hand, we board a train bound for a dreamy journey deep into the mountains — a landscape sculpted entirely from soft, white cream. After the serene ride, we arrive at the ethereal world of “Frosty Fresh.”
Arrival at “Frosty Fresh,” the Doctor Medi House nestled deep within the mountains
— a serene sanctuary sculpted entirely from pure white cream.
— a serene sanctuary sculpted entirely from pure white cream.
Mirrors inspired by those used in dental clinics are placed throughout the space, reflecting every corner with a clean, radiant glow.
In a room woven entirely from dental floss, visitors can climb onto the net and enjoy a playful, exhilarating experience.
A room constructed entirely from dental mirrors — one of the most commonly used tools in dentistry
— offering visitors a reflective space to capture commemorative photos.
— offering visitors a reflective space to capture commemorative photos.
After exploring the virtual space, visitors receive a special souvenir
— the Sandglass App! It’s a playful tool that lets you relax and zone
out for three minutes, the perfect amount of time for brushing your teeth.
— the Sandglass App! It’s a playful tool that lets you relax and zone
out for three minutes, the perfect amount of time for brushing your teeth.
It seems that Midjourney still has limitations when it comes to creating detailed everyday items such as toothpaste.
As you board the train for your journey back, your refreshing experience at ‘Frosty Fresh’ comes to a close.
- Amorepacific Creatives
- Visual Directing
- 천나리
