VISUAL MATERIALS for IOPE
We would like to introduce the process of creating visual
materials for IOPE using AI-based tools.
Traditionally,
developing such visual assets requires collaboration among
multiple experts,
along with significant time, cost, and
resources. In an industry where timing and trend
responsiveness are crucial, one of the biggest challenges
lies in producing high-quality
results within tight deadlines.
To overcome these limitations, we initiated this project
with the goal of reducing production time and enhancing
creative efficiency through AI programs.
materials for IOPE using AI-based tools.
Traditionally,
developing such visual assets requires collaboration among
multiple experts,
along with significant time, cost, and
resources. In an industry where timing and trend
responsiveness are crucial, one of the biggest challenges
lies in producing high-quality
results within tight deadlines.
To overcome these limitations, we initiated this project
with the goal of reducing production time and enhancing
creative efficiency through AI programs.
We began by generating mood images using Adobe Firefly.
By entering keywords that
reflect IOPE’s brand identity
and aesthetic tone, we created a consistent visual
direction
across all outputs. Using unified settings allowed us to
maintain cohesion
in style, lighting, and mood while
exploring multiple creative variations simultaneously.
By entering keywords that
reflect IOPE’s brand identity
and aesthetic tone, we created a consistent visual
direction
across all outputs. Using unified settings allowed us to
maintain cohesion
in style, lighting, and mood while
exploring multiple creative variations simultaneously.
The images were turned into videos using the RUNWAY AI
program.
Option values were adjusted to achieve results
that closely matched the intended outcome.
program.
Option values were adjusted to achieve results
that closely matched the intended outcome.
- Amorepacific Creatives
- Design, Visual, Video
- 홍다미
