Amore Seongsu MAKEUP&LIFE BLENDING ‘The Pale Petal’
아모레성수 봄 메라블 ‘봄의 기운을 담은 파스텔 메이크업’
AMOREPACIFICApr 24, 2024
Summary
The Spring 2024 makeup&life blending offers an artistic makeup interpretation of spring’s official “pastel colors”.
Using pink, purple, and beige hues with a delicate petal feel, dreamy coloring, and delicate textures, we capture the soft and pure spirit of spring.
We wish you an extraordinary springtime with The Pale Petal, prepared by makeup&life blending.
Shooting Day
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1 We prepared flowers — a must-have for any spring shoot.
2 Since pink and light purple were the main colors, all the outfits followed the same palette.
3 Who said shooting was easy? Sitting, standing, lying down… we did it all.
4 Even though it wasn’t selected, we tried placing a flower petal on the bridge of the nose…
5 When shooting products that reflect light, adjusting the lighting can be tricky — so we worked closely together as a team.
6 On Mondays, when Amore Seongsu is closed, it transforms into the Merable photo studio.
7 If needed, we even cut hair on-site with passion! (Thank you to the model for your enthusiasm)
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Final Selection
The 2024 Spring Merable Collection features a soft lavender background and blooming flowers that perfectly capture the essence of spring.
Pink makeup, infused with the scent of flowers, is applied to the eyes and cheeks, creating a look that brings excitement to anyone who sees it.
Inspired by delicate flower petals, the refreshing spring breeze, and warm sunlight,
we present three unique Merable spring makeup looks.
Makeup artist KIM DongHyun
Model HYUN JiSoo
Pale Pink (eyes point makeup)
A delicate pink hue reminiscent of flower petals is painted with brush-like strokes across the eyes.
Transparent, luminous skin that reflects spring light and petal-stained eye makeup bring a fresh twist to ordinary pink looks.
This “Pale Pink” makeup layers pink upon pink — elegant, never tacky.
Makeup artist CHA MinKyung
Model KIM JiHyun
Blue Jeans Accents (cheek point makeup)
A refreshing spring look combining denim blue with cool-toned purple, perfect for effortless styling.
This makeup reinterprets 80s denim fashion in a modern way, balancing feminine and boyish sensibilities.
The funky hairstyle highlights the bold energy of Seongsu-dong.
Enjoy this unique Merable look, filled with the vitality and passion of spring, as you welcome the cool spring days.
Makeup artist KIM DongHyun
Model EOM UnHae
Yellow Breezy Whisper (eyes point makeup)
Makeup that captures the moment when the gentle spring sun softly opens the door.
By blending the white and yellow tones of narcissus flowers and adding a touch of pearl,
we captured the freshness of sunlight reflected in the eyes on a spring day.
Artist Table @ Amore Seongsu
There are two key points to watch out for in this spring’s Merable Artist Table VMD part.
1. Giant Paper Flowers
The element I was most excited about was the giant paper flower installation suspended from the ceiling.
We wanted to reimagine the traditional depiction of flowers — an essential symbol of spring — in a more striking way.
After much discussion, we decided to make them large enough to command attention, even big enough to hide behind!
When the supplier sent a sample and asked, “Is this size okay?” I replied, “Bigger! Large enough to obscure a person!”
The final result was breathtaking — its overwhelming scale amazed everyone on-site.
Though installation was challenging due to the size and material, the finished piece matched the design concept with 99% perfection and satisfaction.
2. Floating Flower Petals
This part was more labor-intensive than expected, but I wanted to emphasize the flower petals scattered across the table.
You may have noticed the red dots sprinkled on the surface — those are actually petals.
Each one was individually cut to match the original flower’s shape.
You can see the result of our care and dedication at Amore Seongsu.
