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Top index image for The exhibition [HEALING TIMES]

The exhibition [HEALING TIMES]

힐링타임즈展
AMOREPACIFICApr 13, 2023
Summary
An ASMR exhibition where you can see the representative content [Healing Times] of YouTube channel ‘Beauty Point’ with 1.15 million subscribers offline. The exhibition twists the way of viewing away from the small cell phone screen, adds touch and smell, and uses sound equipment from premium acoustic brand Bang & Ilufen to make you feel the powerful ASMR with all five senses.
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_00
Concept
The Healing Times Exhibition was conceived to transform content once confined to smartphone screens into a tangible, spatial experience. We focused on how to create a new layer of engagement by presenting familiar content offline. Through this exhibition, we aimed to offer visitors a brief moment of tranquility amid the city’s bustle—a chance to pause, unwind, and find joy.
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The exhibition [HEALING TIMES] 힐링타임즈展 24_00_02_da2_01
The exhibition [HEALING TIMES] 힐링타임즈展 24_mob_00_02_da2_00
A screen suspended above a mattress at the center of the exhibition invites visitors to lie down comfortably and gaze upward, becoming a visual centerpiece of the space. Along one wall, subtle beams of light escaping through small gaps pique curiosity, evoking the sense of peeking into a hidden world. Some videos are viewed inside small boxes, adding playful variety to the act of watching itself.
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Various Healing Times videos and exhibition posters
The content of Healing Times is not explanatory. As the name suggests, it follows the nature of ASMR (Autonomous Sensory Meridian Response), allowing viewers to be immersed in the screen without conscious thought — captivated by the visuals and sounds of cosmetics breaking, shattering, and overflowing. Each space is designed to reflect the unique characteristics of the videos.
The content of Healing Times is not explanatory. As the name suggests, it follows the nature of ASMR (Autonomous Sensory Meridian Response), allowing viewers to be immersed in the screen without conscious thought — captivated by the visuals and sounds of cosmetics breaking, shattering, and overflowing. Each space is designed to reflect the unique characteristics of the videos. Small, delicate clips are displayed on compact tablets, while more immersive videos that seem to draw the viewer in are placed inside viewing boxes. Videos featuring sparkling, glitter-based cosmetics are shown in an infinity room composed of three mirrors and a mirror ball. The scattered fragments of light in the Glitter Zone amplify the movement and sensory dynamism of the videos, enhancing the overall experience.
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The exhibition [HEALING TIMES] 힐링타임즈展 24_00_05
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The Glitter Zone, which features only videos of sparkling cosmetics, is a relatively small space,
yet it appears to expand infinitely through the reflections in the surrounding mirrors.
“A brief moment of stillness in the heart of the city — designed to offer visitors a sense of calm and joy.
The scene realized in the Healing Times Exhibition reinterprets the act of viewing itself,
providing a playful yet restful experience that encourages visitors to pause and unwind.”
At the end of the exhibition, an interactive ASMR zone invited visitors to create their own sensory experiences. A cream-textured slime made from cosmetic ingredients allowed participants to play and experiment, while ASMR microphones and real-time screens provided a multi-sensory environment engaging sight, sound, and touch.
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_07_da2_00
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_07_da2_01 The exhibition [HEALING TIMES] 힐링타임즈展 24_mob_00_07_da2_01
At the end of the exhibition, an interactive ASMR zone invited visitors to create their own sensory experiences. A cream-textured slime made from cosmetic ingredients allowed participants to play and experiment, while ASMR microphones and real-time screens provided a multi-sensory environment engaging sight, sound, and touch.
The Trendy Makeup Exhibition initially held at Story A Hannam later moved to Story A Busan, where it ran for about a month and welcomed over 6,000 visitors. At the Busan venue, works by artist Lee Maria, whose pieces were previously featured as video content in Healing Times, were displayed alongside the films. Among them, a painting titled “Jeju’s Front Sea”—created using cosmetics on Bang & Olufsen’s A9 speaker—drew particular fascination from visitors.
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Overview of the [Healing Times Exhibition] held at Story A Busan
Artwork by artist Lee Maria, created on Bang & Olufsen’s A9 speaker.
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The exhibition [HEALING TIMES] 힐링타임즈展 24_mob_00_08_01
The Trendy Makeup Exhibition initially held at Story A Hannam later moved to Story A Busan, where it ran for about a month and welcomed over 6,000 visitors. At the Busan venue, works by artist Lee Maria, whose pieces were previously featured as video content in Healing Times, were displayed alongside the films. Among them, a painting titled “Jeju’s Front Sea”—created using cosmetics on Bang & Olufsen’s A9 speaker—drew particular fascination from visitors.
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_09_da2_00
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_09_da2_01
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_09_da2_01
The Post-it message wall near the exit of Story A Busan captured the voices of countless visitors. Their notes reflected genuine enjoyment and satisfaction with the exhibition, expressing how much they appreciated the carefully prepared details. Some even shared creative ideas for content they hoped to see in future exhibitions.
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The exhibition [HEALING TIMES] 힐링타임즈展 24_00_11
An exhibition realized through the collective effort and collaboration of many people.
Design Key Points
To provide visitors with a moment of mindful stillness amid the bustle of the city, the Healing Times Exhibition was designed to subvert conventional viewing habits—offering moments of relaxation and play through a variety of immersive scenes.
  • Amorepacific Creatives
  • Space Design
  • 허유석, 현영훈, 고은영, 강해인
  • Photography
  • 신상우, 이윤진
  • Sound
  • 박영주
  • Visual
  • 김두연, 이윤진
  • Film
  • 김두연, 박영주, 이성영
The exhibition [HEALING TIMES] 힐링타임즈展 24_00_sign_set
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