We created a visual for the ultra-nourishing Advanced Cream for Holistic Rituals, a sensory experience. With
premium ingredients such as precious Red Gold, which can be obtained from only 1 kilogram from 250,000 vines,
and Actoin, a natural magnetic molecule that has survived millions of years in some of the most inhospitable
environments on Earth, the visual story is a more elegant take on the product.
Like moonlight creeping over silence
A rugged beauty that stands the test of time
ART DIRECTION
The motif of ‘the Mangata’ (moonlight on the waves) was chosen to align the product’s formal and functional aesthetics with the lyricism of the calm moonlight that shines brightly, creating a sense of mystery.
I wanted to capture the nobility of a premium engine product – its ingredients, technology, and scent – in a simple and organized holistic way. Actoin visuals, which are ultra-fine particles that activate skin cells on a cellular level, utilized Midjourney to capture the luminosity of moonlight.
Mood Film
I tried to capture the emotion of the moonlight’s movement, the gentle rippling of the water, and more in the scenes and shots, including the camerawork.
Sound for POP-UP
To celebrate the launch of Ultra Nourishing Advanced Cream, a noble power that defies the signs of time, the Power of Ritual pop-up was held at Amore Seongsu for a month to experience the sensory rituals that Holistic brings to the brand. In each of the unique spaces, spatial music was created using generative AI and Logic Pro to add an aural pause along with aromatic scents.
‘Balance and renewal’
Starting with these two broad meanings, the ambient was created to convey a lyrical experience of tranquil beauty and deep inner emotion, focusing on the lyrical and calming qualities of moonlight.
Track 01
陰陽律動 Dance of Moonlight and Darkness / 02:34
It represents how moonlight slowly emerges from the darkness and the moment when light and darkness come together. In the darkness of the night sky, the moonlight is faint at first, but gradually expands its light and intersects with the darkness. The relief and lyrical serenity of the bright moonlight in the darkness is gradually revealed.
Track 02
無重再生 Floating and Regenerating the Senses / 02:02
The second track then captures the inner feelings of floating weightlessly in the moonlight, and the moment afterward when our senses gradually return. The moonlight illuminates the world with a soft glow, but beneath it we are immersed in a silence where time seems to stop. A beautiful energy that quietly illuminates everything and prepares us for new beginnings within it – the experience of reflecting on oneself in silence and the renewal of inner sensations.
