The Graphene Brush Toothbrush features bristles made from the material ‘graphene’, which won the Nobel Prize in Physics.
This material gives the bristles strong elasticity, a key characteristic of the product. Designed with a pop of color and
rhythmic graphics, this toothbrush visually communicates dynamic energy while its high elasticity helps achieve a
thoroughly clean brushing even in tight spaces. We utilized large images of the toothbrush and the Nobel Prize
Physics to appeal to consumers with a sense of rationality and functionality.
We used vibrant colors to express the high elasticity of graphene.
Various design approaches were explored, including applying different colors to the bristles and handle,
and incorporating a monochromatic palette to create a more casual, everyday vibe.
