Summary
In 2019, the Amore Seongsu Toner—originally launched alongside the opening of Amore Seongsu—was renewed as an exclusive product at the end of 2024.
Accordingly, visual content was required for multiple sales channels, including offline flagship stores, Amore Mall (online), and Global Amore Mall.
The goal was to create practical, AI-powered content that could be directly applied to real-world operations such as detailed product pages, VMD/space design, and social media marketing.
▲ (Left) AD Before Amore Seongsu Toner (Right) AD After Amore Seongsu Toner
Process
After establishing the direction of AI utilization, we developed a specific content plan.
To visually express the product concept effectively, ChatGPT was used to generate AI prompts, which were then applied in Midjourney to produce images.
The most suitable images were upscaled with Stable Diffusion, followed by refinement and detailed post-processing using Photoshop AI—such as extending the scale or enhancing composition.
Finally, Runway was used to create video content. The ultimate aim was to test the real-world viability of generative AI by applying the produced materials to actual marketing environments.
1. Content Planning
We created product mood cuts, how-to-use visuals, and formulation imagery for online product detail pages of Amore Seongsu Toner.
These assets were then adapted for Instagram posts, offline promotional print materials, and POP displays, ensuring cohesive multi-channel use.
2. Content Production
1) Image Extraction / Upscaling
The Amore Seongsu Toner AD package features a fountain motif symbolizing “clean water”, surrounded by various expressions of love, the central theme of Amore Seongsu.
The first step involved creating a background image for the product that reflects the garden and forest concept of Amore Seongsu, while visually emphasizing the “Holy Water” wordplay inherent in the name Seongsu.
To achieve this, elements such as spatial structure, decorative objects, lighting, and tone were considered.
We used ChatGPT to extract descriptive prompts and generate images, but the desired results were not obtained immediately.
Eventually, we utilized the Blend feature to merge reference images and produce more refined, concept-aligned visuals.
▲ PROMPT: Greek architectural style white interior, classical sculptures made of plaster, indoor fountain, streaming
during the early afternoon hours around 1 PM to 3 PM, soft warm, mono tone, Best quality, raw photo, Film Grain,
outfocusing, photorealistic, Highly detailed photo –ar 9:16 –s 250 –w 30
We trained Midjourney on the packaging design of Amore Seongsu Toner to generate images, but encountered issues where the label text became distorted or the bottle shape was altered.
To resolve this, we added the keyword ‘toner bottle’ to the existing prompt to produce more suitable base images, and then synthesized the actual Amore Seongsu Toner package into them.
▲ PROMPT: Image reference, transparant toner bottle on the table, Best quality, raw photo, Film Grain, outfocusing, photorealistic, Highly detailed photo –ar 16:9 –s 250 –w 50
In addition to generating images for mood cuts, we also created visuals emphasizing the characteristics of hyaluronic acid and step-by-step usage images explaining how to use the toner.
Throughout this process, we focused on visually expressing the toner’s clear, fresh, and pure qualities to ensure the product stood out effectively.
▲ PROMPT: https://s.mj.run/J4yWBOXREnc solid white background, A scene with a large transparent bubble on a white, with 100
small transparent water droplets attached to it, –ar 16:9 –s 500 –w 100
▲ PROMPT: Close-up scene of a toner being poured onto a hand The background should be pure white, and only the stream of toner
and the cotton pad should be visible. The toner bottle should not in the frame.
▲ PROMPT: Close-up shot of an East Asian woman using a cotton pad soaked with toner, wiping her face. Capture the moment of wiping.
Show up to the nose, excluding eyes and mouth. Blurred background, luxurious feel. natural light, For toner product e-commerce detail page –ar 16:9
2) Post-processing / Video Production
We used Stable Diffusion to upscale images, enhancing resolution and fine details.
Then, using Photoshop AI Generate, we removed unnecessary objects—including the toner bottle originally in the image—and composited the Amore Seongsu Toner into the scene.
Final color correction and refinement were applied to complete the visuals.
▲ Main concept image for online store detail page
▲ Postcard image for Amore flagship store giveaways
▲ Short video created using Runway
3. Practical Application
Visualization images of hyaluronic acid components, generated using Midjourney, were applied to product detail pages on both Global Amore Mall and Amore Mall.
Although not all AI-generated images were used on the live product pages, this project demonstrated that fully generative AI visuals can be effectively integrated into e-commerce content design.
It also provided a direction for future application across diverse platforms and media.
▲ Global Amore Mall
▲ Amore Mall
▲ Detailed Page Mockup
Review
LIM SeYeon _ Through this project, I learned to integrate AI tools—once seen as distant—into various stages of content creation and discovered practical ways to use them.
At the same time, I realized that although AI has advanced, human creativity and refinement remain essential to achieve a finished result.
As AI continues to evolve rapidly, I’m confident that by continuously exploring and mastering new tools, we can generate real synergy between technology and creativity, applying them effectively in our daily workflows.
KIM SeungJin _ Previously, even simple product texture shots required significant resources—from reference searches to communication with photographers. While AI still can’t fully replicate the delicate detail and sensory expertise of professionals, it provides enormous value for mid-level image production, especially for consumers seeking high efficiency. AI is still in its infancy, but its pace of evolution suggests it will transform many visual industries. Those who can skillfully harness AI will achieve greater productivity and creative output. Historically, every wave of industrial change—like the rise of factory automation—has favored those who adapt. AI is the next such turning point.
KIM SeungJin _ Previously, even simple product texture shots required significant resources—from reference searches to communication with photographers. While AI still can’t fully replicate the delicate detail and sensory expertise of professionals, it provides enormous value for mid-level image production, especially for consumers seeking high efficiency. AI is still in its infancy, but its pace of evolution suggests it will transform many visual industries. Those who can skillfully harness AI will achieve greater productivity and creative output. Historically, every wave of industrial change—like the rise of factory automation—has favored those who adapt. AI is the next such turning point.
- Amorepacific Creatives
- 기획 및 디자인
- 임세연, 김승진
