Amorepacific Creatives -

AMOREPACIFICJan 22, 2025

Summary

The ALL IN ONE series by IOPE MEN is one of the brand’s longest-standing and most representative product lines. Given its enduring presence, this study aimed to develop expanded visual content that embodies IOPE’s renewed brand essence. The work focused primarily on product visual cuts, utilizing AI tools to design complex backgrounds and objects, exploring new levels of realism and creative control.

Presetting_Brand Mood Board and Keywords

To visually translate the brand’s slogan, “Clinical Level Tech.for visible changes in high-performance skincare” — we created a design mood board and established guiding keywords for image development: 1.Accurately Targeted — Clear targeting, 2.Accumulation of Studies — Scientific depth and credibility, 3.Pursuing High-tech — The pursuit of advanced, high-performance aesthetics. These elements defined the overall tone and visual direction for the creative process.

Concept_Pursuing High-tech._1

To embody the idea of pursuing high-tech, we sourced robot-inspired imagery and experimented with combinations using Midjourney. The selected visuals featured streamlined forms, clinical aesthetics, and muted, monochromatic tones. The resulting first-generation outputs resembled sculptural forms rather than literal robots, offering a symbolic and artistic interpretation of IOPE MEN’s technologically refined identity.

The images below are the second-round results, created by blending the robot-like outputs selected from the first round using Midjourney. Compared to the first round, the visuals show a higher level of form stability and aesthetic refinement.

The second-round results were then reconstructed and refined in Photoshop, developing a background aligned with the intended brand mood.

Finally, the product image was composited in Photoshop
to complete the final product visual cut.

Concept_Pursuing High-tech._2

To explore a slightly different mood from the first completed visual, I developed a robot-inspired background featuring stronger contrast and a masculine metallic texture. The sources were generated using the same process in Midjourney, this time with darker and higher-contrast reference images. By blending the first-round outputs with the new references, the intended visual sources were produced more quickly and accurately.

The selected sources were then combined and refined
in Photoshop, and the product image was
composited to complete the final visual cut.

Concept_Pursuing High-tech._3

To create a 5-second short film based on the concept, we remade and refined the visual sources. Since the content involves motion, we aimed to design a robot with a glossy and translucent appearance to serve as a more visually striking element. The images were selected from the previously generated sources that best met the intended conditions.

The images below are the error-free
selections from the first round of outputs.

The selected images were animated and
converted into video using Runway AI.

Concept_Accumulation of Studies

To visualize the concept of “accumulation of studies,” we created an image depicting layers stacked progressively to evoke a sense of depth and continuity. To convey a solemn and thoughtful atmosphere, we applied dark, monochromatic tones, and used curved lines instead of vertical or horizontal ones to express flexibility and diversity. Reference images were input into Midjourney to derive a variety of source visuals.

Among the generated sources, we selected the
most stable and structurally balanced image,
then
composited it with the product in Photoshop to
complete the final visual content.

Concept_Accurately Targeted(Anti-Aging)

To visually express the mechanism of skin improvement and anti-aging, we applied objects that convey a sense of elasticity. Reference images featuring numerous intertwined threads were input into Midjourney to generate source visuals that capture this elastic quality.