Summary
We developed visual content to represent AESTURA’s core technology, “Dermaon Capsule.”
Although Dermaon Capsule is a specialized technology that replicates the structure of skin barrier components to closely resemble the skin’s natural composition,
it has been challenging to communicate this concept effectively to customers.
Therefore, there was a need to create customer-friendly storytelling and content to deliver the message more clearly.
We attempted to generate metaphorical expressions for the technology using ChatGPT, but when the input details were not specific enough, it failed to produce fitting metaphor examples.
When we provided more detailed input regarding the intended metaphor, ChatGPT began generating richer and more fitting examples.
Among them, the “puzzle piece” metaphor was considered the most appropriate, and we used ChatGPT to develop a storyline based on this concept.
#Puzzle Pieces: Puzzle pieces are cut into specific shapes, and when each piece fits perfectly, the complete picture is formed.
If a piece is missing or doesn’t fit, the picture remains incomplete.
Similarly, the ingredients in Dermaon Capsules must be structured to mirror the lamellar composition of the skin barrier in order to maximize protection and hydration.
“Our skin is like puzzle pieces. Just as each piece must align precisely to create a perfect picture, the skin barrier functions properly only when its components are perfectly matched.
The Dermaon Capsule is designed to interlock seamlessly—just like puzzle pieces.”
Using Midjourney, we visualized the skin and Dermaon Capsules as interconnected puzzle pieces.
The generated images were then transformed into a short video using Runway, and the final piece was completed through editing in DaVinci Resolve.
- Amorepacific Creatives
- 기획 및 디자인
- 이기호
