Summary
Reflecting the trend that 9 out of 10 people engage with short-form content, we launched the ‘AI PLAY’ channel across TikTok, Shorts, and Reels.
Leveraging AI tools, we produced 20 videos and 60 posts covering topics such as AI trends, AI playgrounds, and AI music, achieving over 10,000 views.
One key insight was the importance of a strong 3-second hook—phrases like “Did you know that?” effectively increased average watch time.
More importantly, the project became a valuable learning experience: we continuously created content using AI, collaborated across roles without boundaries, and fostered a culture of sharing and learning from one another.
Initial 3-Second Hook
“Do you know that?”
Triggers curiosity right from the start
Offering Interesting Benefits
“Did you find the perfect skin tone with AI?”
Delivers a benefit the audience can relate to
Providing Informative Tips
“AI that goes beyond images to create songs”
Shares useful, save-worthy information
- Amorepacific Creatives
- Creator
- 리스토어비즈니스팀 박민규
- 크리에이티브 전략팀 배순호
