Amore Busan–Exclusive Content Created with AI
Summary
I created AI-powered visual content for Amore Busan, considering its location along the Haeundae tourist path and its traveler-based, seasonally driven customer profile.
What products do customers visiting
Haeundae in the summer need?
Haeundae in the summer need?
The Amore Busan space is located near the Haeundae Beach, attracting a
majority of domestic and international travelers—giving it a distinct
customer profile. Visitors tend to prefer compact products that are
easy to pack in travel luggage and often look for gentle, low-irritation
items suitable for the entire family. Reflecting these purchasing patterns,
we established the direction for specialized content tailored to their needs.
majority of domestic and international travelers—giving it a distinct
customer profile. Visitors tend to prefer compact products that are
easy to pack in travel luggage and often look for gentle, low-irritation
items suitable for the entire family. Reflecting these purchasing patterns,
we established the direction for specialized content tailored to their needs.
Connecting Everyday Emotions and Spaces
We wanted to design an experience that feels closely and naturally connected to customers’ everyday lives.
Rather than producing a simple product video, our aim was to create content that evokes the feeling of a moment from one’s own journey.
Using AI, we set out to recreate familiar summer scenes by the Haeundae sea and weave them together into a single cohesive video. Through this approach, we developed empathetic content that allows visitors to Amore Busan to feel as though they are watching their own story unfold.
Using AI, we set out to recreate familiar summer scenes by the Haeundae sea and weave them together into a single cohesive video. Through this approach, we developed empathetic content that allows visitors to Amore Busan to feel as though they are watching their own story unfold.
Imagining Our Customers’ Summer Days
Content creation began with product selection based on customer purchasing behavior.
From the suncare category—which sees higher demand during the summer—we selected Ilyoon Easy Wash Sunscreen, a gentle formula suitable for all ages, from young children to adults.
Next, we used Midjourney to generate imagery that captures the essence of Haeundae Beach: scenes of people enjoying the water, the shimmering sea surface under the midsummer sun, and close-ups of sunscreen being applied. We repeated this process to extract and refine a wide range of visual sources needed to complete the video.
Next, we used Midjourney to generate imagery that captures the essence of Haeundae Beach: scenes of people enjoying the water, the shimmering sea surface under the midsummer sun, and close-ups of sunscreen being applied. We repeated this process to extract and refine a wide range of visual sources needed to complete the video.
We refined awkward body compositions that appeared during model image generation using Firefly and Photoshop.
The beach-style product shots were also completed in Photoshop by compositing product cutouts and applying tone adjustments to achieve the final look.
[Final Video 30s]
Let the sun shine, Keep your skin safe
After completing the image work, we used Runway to convert each image into a sequence-based video.
Since AI sometimes generates unnatural body movements or poses, we refined the footage by trimming only the most natural cuts using Adobe Express, and added subtitles to enhance the overall quality.
The background music was created in Suno, blending tropical house and indie pop styles with lyrics that evoke the feeling of travel and summer freedom.
The final video was completed as a 30-second piece optimized for playback on in-store tablets. Through this project, we explored the broad capabilities of AI tools and confirmed their potential in creating more immersive, experiential content.
The final video was completed as a 30-second piece optimized for playback on in-store tablets. Through this project, we explored the broad capabilities of AI tools and confirmed their potential in creating more immersive, experiential content.
- Amorepacific Creatives
- Planning
- 홍혜민
