AMOREPACIFIC 2035 비전 슬로건
Summary
Amorepacific has declared its Vision 2035 for a new era of beauty.
Under the slogan “Create New Beauty,” the company is committed to expanding the possibilities of beauty so that everyone around the world can discover their own unique beauty and shine with health and confidence.
To mark the announcement of this new vision, we developed a visual expression of the slogan that can be applied across various touchpoints,
helping to communicate Amorepacific’s vision more broadly.
The Vision slogan was designed based on
APHQ, the primary typeface used in our
corporate identity (CI),
to ensure a consistent
expression of the brand’s identity.
APHQ, the primary typeface used in our
corporate identity (CI),
to ensure a consistent
expression of the brand’s identity.
Photography / Public Relations Division
The slogan was used for the
Vision Declaration at
Amorepacific’s 80th
anniversary ceremony, and has also been
applied to employees’ business cards.
Vision Declaration at
Amorepacific’s 80th
anniversary ceremony, and has also been
applied to employees’ business cards.
Video / Public Relations Division
Amorepacific 80th Anniversary.
With New Beauty, Everyone Shines
With New Beauty, Everyone Shines
Photography / Public Relations Division
The brand film featuring the vision slogan
was screened on Shinsegae Square,
the grand-scale media facade
on the exterior of
Shinsegae’s Myeong-dong main store, serving to
communicate Amorepacific’s new vision.
was screened on Shinsegae Square,
the grand-scale media facade
on the exterior of
Shinsegae’s Myeong-dong main store, serving to
communicate Amorepacific’s new vision.
Amorepacific has always been one step ahead,
setting new standards of beauty.
So that we can inspire one another through
beauty that feels truly our own,
we now continue
that journey under the name New Beauty.
With the same unwavering sincerity that has
guided us for over 80 years,
we will move forward as a global beauty
company that sets new standards of beauty,
until the day when even more people can shine
fully in their own unique way.
www.apgroup.com
setting new standards of beauty.
So that we can inspire one another through
beauty that feels truly our own,
we now continue
that journey under the name New Beauty.
With the same unwavering sincerity that has
guided us for over 80 years,
we will move forward as a global beauty
company that sets new standards of beauty,
until the day when even more people can shine
fully in their own unique way.
www.apgroup.com
- Amorepacific Creatives
- Slogan Design
- Cheon Nari
- Brand film
- Communications Team
