DEI Project | Universal Design for Improving Container Usability
Background
As global awareness and respect for diversity continue to grow, the importance of universal design has become increasingly recognized.
Universal design ensures that all members of society can use products easily and intuitively.
Because it is fundamentally about accessibility, equality, and human diversity, we sought to apply these principles to cosmetic containers frequently used within our company, developing designs that improve usability for everyone.
FGI Insight
To gather broader perspectives on container use, we collaborated with our CSR team and conducted interviews with employees at the Osan facility.
Prior to the sessions, we selected various container types, prepared questionnaires, and visited the site to conduct usability tests.
Through this FGI (Focus Group Interview), we identified that containers should be designed to allow stable, low-effort use with minimal steps—an insight that guided our subsequent design direction.
To enhance usability, two primary approaches were identified: Redesigning the container mold itself, or Developing accessory-type attachments that assist use.
We met with the development team to assess feasibility. Since redesigning molds increases part count and cost, we focused on handle-type containers to balance functionality and manufacturability.
Beyond our initial ideation and sketches, we also utilized Midjourney, an AI image-generation tool, to explore unexpected design directions and broaden our creative outcomes.
Through our mid-project review, we analyzed existing openers in the food and household goods sector as reference cases to explore tool-type designs that improve ease of use.
We purchased and tested several commercial products, many of which accommodated multiple container sizes or used flexible silicone structures for easy adjustment.
Since these products already demonstrated solid usability, we focused our efforts on developing attachable accessory tools that could extend functionality while offering our own design interpretation.
We explored various handle-type attachment designs—adjusting handle thickness and grip area to improve stability.
Multiple prototypes (two-handle, three-handle, and four-handle variations) were tested for ease of rotation and ergonomic support.
Finally, we developed a child-friendly version designed for smaller hands, allowing effortless gripping and use.
Because these are attachable accessories, we also considered secondary packaging solutions suitable for retail presentation.
- Amorepacific Creatives
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