INGREDIENT VISUALIZATION PROJECT | AMOREPACIFIC Creative Partners
Summary
For this project, we want to use a generative AI program to visualize different cosmetic ingredients and suggest them for various applications, such as product detail pages or product description areas.
Consumer Interest in Cosmetic
Ingredients Is Increasing Daily
Ingredients Is Increasing Daily
Background
Social shifts such as the rise of the ‘clean beauty’ trend,
the spread of ingredient-analysis content,
and stricter
government regulations have significantly heightened
public awareness of what goes into cosmetics.
While
working on brand detail page production and related
projects,
I became deeply aware of this shift in consumer
perspective, which inspired the launch of this project.
the spread of ingredient-analysis content,
and stricter
government regulations have significantly heightened
public awareness of what goes into cosmetics.
While
working on brand detail page production and related
projects,
I became deeply aware of this shift in consumer
perspective, which inspired the launch of this project.
Ceramide
Panthenol
Madecassoside
Glycerin
Hyaluronic Acid
Vitamin C
Probiotics
Salicylic Acid
Soy Ceramide
Panthenol
Madecassoside
Glycerin
Hyaluronic Acid
Vitamin C
Probiotics
Salicylic Acid
Soy Ceramide
With the intention of creating something genuinely
useful for field professionals,
we consulted with
the marketing team of the Ilyoon brand and
decided to develop a total of nine key ingredients.
useful for field professionals,
we consulted with
the marketing team of the Ilyoon brand and
decided to develop a total of nine key ingredients.
Ingredient Images
First, we identified visual focal points based on
the functions and characteristics of each of
the nine ingredients.
Using ChatGPT, we
generated image prompts for each ingredient
and then extracted visuals through Midjourney.
the functions and characteristics of each of
the nine ingredients.
Using ChatGPT, we
generated image prompts for each ingredient
and then extracted visuals through Midjourney.
Ceramide
Ceramide has a structure composed of chain-like
fatty acids and sphingosine, which we visualized
through design.
A blue color tone was used to
emphasize its hydrating properties.
An arrangement
of stable hexagonal structures represents the
ceramide layer forming a moisture barrier on the skin.
fatty acids and sphingosine, which we visualized
through design.
A blue color tone was used to
emphasize its hydrating properties.
An arrangement
of stable hexagonal structures represents the
ceramide layer forming a moisture barrier on the skin.
Panthenol
Panthenol’s moisturizing and protective effects were
expressed through clear,
moisture-filled water
droplets and a thin transparent film. The green tone
symbolizes skin soothing,
while visual elements that
appear to draw in surrounding moisture represent
panthenol’s deep hydration function.
expressed through clear,
moisture-filled water
droplets and a thin transparent film. The green tone
symbolizes skin soothing,
while visual elements that
appear to draw in surrounding moisture represent
panthenol’s deep hydration function.
Madecassoside
Madecassoside was visualized as a cool aloe-like
gel that soothes skin irritation and reinforces the
skin barrier with a firm protective layer.
gel that soothes skin irritation and reinforces the
skin barrier with a firm protective layer.
Glycerin
Its ability to attract and retain moisture was
depicted as sticky, transparent threads of water
stretching like fine filaments.
depicted as sticky, transparent threads of water
stretching like fine filaments.
We also visualized the sensation of a moisture
gel spreading naturally across the skin,
forming a transparent protective barrier that
shields against external irritation.
gel spreading naturally across the skin,
forming a transparent protective barrier that
shields against external irritation.
Hyaluronic Acid
Water droplets of varying sizes layered within a
clear blue sphere intuitively visualize hyaluronic
acid’s moisturizing power and absorption
capacity. The tightly clustered gel-like droplets
and moisture particles represent the polymeric
hydrating structure of hyaluronic acid.
clear blue sphere intuitively visualize hyaluronic
acid’s moisturizing power and absorption
capacity. The tightly clustered gel-like droplets
and moisture particles represent the polymeric
hydrating structure of hyaluronic acid.
Vitamin C
We visualized the active energy and
radiance-amplifying function of Vitamin C—working
deep within the skin—through radiating beams of
light, circulating energy, and a three-dimensional
luminous aura emanating from the center.
radiance-amplifying function of Vitamin C—working
deep within the skin—through radiating beams of
light, circulating energy, and a three-dimensional
luminous aura emanating from the center.
Probiotics
Soft, purple-toned jelly-like particles visualize
probiotic clusters of beneficial bacteria, conveying a
gentle, balanced sense of the microbiome.
probiotic clusters of beneficial bacteria, conveying a
gentle, balanced sense of the microbiome.
Salicylic Acid
The pore-purifying and exfoliating functions of
salicylic acid are expressed through
micro-particles
radiating outward and subtle luminous effects,
symbolizing skin clarity and renewal.
salicylic acid are expressed through
micro-particles
radiating outward and subtle luminous effects,
symbolizing skin clarity and renewal.
Soy Ceramide
The ring structures within transparent droplets
symbolize the strong bonding structure of the skin
barrier, expressing stability and protection from
external factors. A repeating pattern of transparent
hexagonal molecules visualizes concepts such as the
skin barrier, cell membranes, and lipid layers.
As a soybean-derived ingredient, a soft green color
palette was used to reflect its natural origin.
symbolize the strong bonding structure of the skin
barrier, expressing stability and protection from
external factors. A repeating pattern of transparent
hexagonal molecules visualizes concepts such as the
skin barrier, cell membranes, and lipid layers.
As a soybean-derived ingredient, a soft green color
palette was used to reflect its natural origin.
- Amorepacific Creatives
- Planning & Design
- 이동기, 신민경
