Creative Partners 는 아모레퍼시픽 크리에이티브 센터의 선행 디자인 프로그램으로, 구성원들이 새로운 기회를 발굴하고 실현해 가는 활동입니다.
본 프로젝트는 그 과정에서 디자인 방향을 모색하며, 제안 단계까지 도출된 결과물입니다.
Scent art book
향기 나는 책
AMOREPACIFICMay 19, 2025
Summary
The project began as a “Puzzlewood Brand Art Book,” a curated edition based on existing Puzzlewood content. It
later evolved to capture the development process of a fragrance product from a marketer’s perspective. Ultimately,
however, it became a deeply personal narrative—an olfactory journey woven with intimate moments and emotions. The
result is a one-of-a-kind scented book, entirely handcrafted through careful cutting and assembling. It is the first
work of a pure amateur who had never before created anything by hand.
The initial plan reflected the concept to its fullest, filled with interactive elements, fold-out pages, and plenty of corners for direct sketching.
No matter the form, seeing countless art books bound together without limits gave me courage.
Even a single scribble, a simple drawing, or a fragment of color—if it gives and receives inspiration—it can become an art book.
So simple, yet so difficult!!
With ChatGPT by my side… I’m not lonely. I’m not afraid.
The program was familiar Word, yet even that wasn’t easy.
Fragrance – A Journey Through Memory, Space, and Emotion
The scent may fade, but the sensation lingers.
This book weaves memory and emotion, imagination and reality into a journey
through fragrance. Each page carries a different scent, and with every turn,
I hope a quiet memory, a scene, or an emotion gently unfolds somewhere within you.
A scent that arrives before words—
and lingers long after they fade.
This is a deeply personal archive, slowly gathered in
an attempt to capture fleeting fragrances before they disappear.
Table of Contents and “Fragrance” in Languages Around the World
Design Variations by Theme
Fragrances Interpreted by Generative AI
Several cover design concepts
created to reflect the unique
character of hand-bound books.
Thus, the fragrant book was born.
I had planned to finish it neatly
by tucking the nail clips inside,
but the pages turned out thicker than
expected — so I inevitably had to
fasten it with an external clip instead.
The book contains 25 scent-testing pages. I used essential oils I already owned, along with my everyday sheet-type fabric softener.
Diffuser sticks steeped in the scent of Puzzlewood and glitter stickers — cut unevenly by my son’s small scissors — also found their place inside.
There’s a hand-drawn lavender, and coffee stains where the scent seems almost visible to the eye.
A nursery rhyme, completed with alphabet stamps pressed one by one, and tissue flowers cut petal by petal, fill its pages.
Piece by piece, I bound together all these fragments of inspiration — and in doing so, completed this book.
