Sulwhasoo Art & Heritage to life ‘Salon Sulwhasoo’
Summary
A special journey of sharing inspiration and communicating with artists from various fields who connect tradition and modernity.
We have planned a cultural and artistic venue that embodies Sulwhasoo’s philosophy of true beauty through the meeting of heritage that contains Korean tradition and modern sensibility.
We have planned a cultural and artistic venue that embodies Sulwhasoo’s philosophy of true beauty through the meeting of heritage that contains Korean tradition and modern sensibility.
CONCEPT
Salon Sulwhasoo is a cultural space where tradition and modernity
converge to thoughtfully contemplate Korean aesthetics.
This project, which intertwines the profoundness of tradition with the sophistication of modernity, presents new layers of emotional resonance crafted by artists, brands, and spaces.
Situated in Bukchon, Seoul, ‘Sulwhasoo House’ hosts Salon Sulwhasoo, a venue designed to delve into contemporary aesthetics and philosophy within a space that encapsulates the essence of time.
This project, which intertwines the profoundness of tradition with the sophistication of modernity, presents new layers of emotional resonance crafted by artists, brands, and spaces.
Situated in Bukchon, Seoul, ‘Sulwhasoo House’ hosts Salon Sulwhasoo, a venue designed to delve into contemporary aesthetics and philosophy within a space that encapsulates the essence of time.
Sulwhasoo recognized the necessity for a novel platform to share its long-standing philosophy of ‘holistic beauty’ with customers in a more profound and meaningful manner.
Beyond merely offering a product experience, Salon Sulwhasoo was conceived to disseminate the brand’s cultural values and aesthetics.
Salon Sulwhasoo endeavors to solidify the brand experience through the following four key points:
Beyond merely offering a product experience, Salon Sulwhasoo was conceived to disseminate the brand’s cultural values and aesthetics.
Salon Sulwhasoo endeavors to solidify the brand experience through the following four key points:
1. Exchanges with Artists_
Engage in exchanges with contemporary artists
from various disciplines to broaden the aesthetic
lexicon of the brand.
from various disciplines to broaden the aesthetic
lexicon of the brand.
2. Experience of Traditional Culture_
Immerse in a sensory experience that modernly
interprets tradition – allowing customers to
discover their unique ‘Sulwhasoo.’
interprets tradition – allowing customers to
discover their unique ‘Sulwhasoo.’
3. Exhibition with Contemporary Artists_
An installation art experience where the artist’s
objects and Sulwhasoo’s space converge,
creating a memorable sensory impression.
objects and Sulwhasoo’s space converge,
creating a memorable sensory impression.
4. Collaboration with the Local Community_
A convergence of Bukchon’s locality and
Sulwhasoo’s philosophy, considering the most
natural coexistence of tradition and modernity.
Sulwhasoo’s philosophy, considering the most
natural coexistence of tradition and modernity.
SALON Sulwhasoo 01
Shin Sun-ah Flower Artist [Cheongnokhwa]
December 2024
Capturing the Beauty of Eastern & Western
Shin Sun-ah, a floral artist from
Cheongnokhwa, conducted a talk on the theme
of ‘Harmony of Eastern and Western
Aesthetics.’ The event featured a sensory
installation that filled Bukchon ‘Sulwhasoo
House’ with floral objects, along with a
Christmas wreath-making experience using
Sulwhasoo ornaments, offering customers a
deeply immersive time.
Cheongnokhwa, conducted a talk on the theme
of ‘Harmony of Eastern and Western
Aesthetics.’ The event featured a sensory
installation that filled Bukchon ‘Sulwhasoo
House’ with floral objects, along with a
Christmas wreath-making experience using
Sulwhasoo ornaments, offering customers a
deeply immersive time.
We planned the event so that guests could enjoy
traditional Korean refreshments and ginseng tea
infused with the essence of Sulwhasoo.
traditional Korean refreshments and ginseng tea
infused with the essence of Sulwhasoo.
We engaged in an enriching activity of crafting Christmas wreaths, each uniquely adorned with ornaments
from Sulwhasoo House in Bukchon. The array of creations provided our customers with an intellectually stimulating and memorable experience.
We engaged in an enriching activity of crafting Christmas wreaths, each uniquely adorned with ornaments
from Sulwhasoo House in Bukchon. The array of creations provided our customers with an intellectually stimulating and memorable experience.
Salon Sulwhasoo is a space where the brand
communicates and connects
with customers around the
theme of “Korean Beauty.” It embraces both traditional
and contemporary aesthetics, inviting people to
experience, reinterpret,
and share the unique identity
of Korea through a modern sensibility.
communicates and connects
with customers around the
theme of “Korean Beauty.” It embraces both traditional
and contemporary aesthetics, inviting people to
experience, reinterpret,
and share the unique identity
of Korea through a modern sensibility.
- Amorepacific Creatives
- 기획
- 설화수 BD (Brand Design)팀
이경화, 손강혁 - 실행
- 설화수 BA(Brand Activation)팀
황연경, 김정은, 송의주
![The exhibition [HEALING TIMES]'s work list thumbnail](https://cdn-design.amorepacific.com/contents/2024/01/22132941/24_00_list_thumb.jpg)
![Exhibition [The House of Beauty Scientists] 's work list thumbnail](https://cdn-design.amorepacific.com/contents/2024/08/02172154/24_88_list_thumb.jpg)
![[EXHIBITION] The House of Beauty Scientists _Busan's work list thumbnail](https://cdn-design.amorepacific.com/contents/2025/06/26102143/25_25_list_thumb.jpg)
