HOLITUAL Ultra Nourishing Advanced Eye Cream
Summary
HOLITUAL Ultra Nourishing Advanced Eye Cream is designed for the thinnest and most delicate skin around the eyes.
Although smaller in size compared to other skincare products, the eye cream required even more thoughtful consideration during the design process.
With smaller objects, subtle differences in proportion, curvature, and detail have a much greater impact on the overall impression.
In this design, we focused on refining the proportions and details so that it feels more delicate and precisely crafted in hand, while maintaining the sculptural language of the existing Ultra Nourishing Advanced line.
The color and material of the Ultra Nourishing Advanced Eye Cream were designed to express a refined sense of luxury while maintaining the identity of the line.
The combination of white and gold, a surface that softly absorbs light, and minimal decorative elements emphasize the form and proportions, conveying a quiet yet deeply sophisticated sense of luxury.
Although the eye cream is a small-sized product, it is also one that is used most closely on a daily basis.
Every moment of holding, opening, and applying the product becomes a time to care for oneself, and we hope that the Ultra Nourishing Advanced Eye Cream will always be part of this small, everyday ritual.
- Amorepacific Creatives
- Product Design
- Kang Sooji
- BM & Film Directing
- Yoon Hana
- Development
- Son Bobae, Kang Kyunghee
- Photography
- Shin Sangwoo, Kim Dooyeon
