Summary
HERA HOMME is reborn with a new design featuring indigo, a stylish striped pattern, and intuitive typography that reflect the brand’s identity.
Concept
The indigo color conveys HERA’s distinctive sensibility, moving away from the conventional black-and-white palette typically used for men’s products. The subtle striped pattern evokes the image of a tailored suit, reinforcing a fashionable and refined brand image.
