Summary
The 2015 Spring Issue of HERA Magazine has been published under the theme of HERA’s muse, Seoulista.
To a Seoulista, spring feels like a pleasant morning. This issue highlights a Seoulista’s early start to the day—full of energy and grace—adding 30 minutes of calm and leisure to her morning commute.
Concept
Each issue of HERA Magazine offers an engaging comparison between the lifestyles of women in Seoul and those in other major cities around the world, enhanced by sensuous illustrations. This issue focuses on Shanghai, drawing a contrast between the Seoulista, who embraces understated beauty, and Shanghai women, who express themselves boldly and confidently.
SEOULISTAs spend their day wisely, maintaining clear boundaries between work and home life. They know how to balance their roles—professionals at work, and joyful individuals at home. In this issue, we meet two Seoulistas who exemplify this balance: thriving in their careers while fully enjoying their personal lives.
