Sulwhasoo First Care Activating Serum EX, 4th generation
설화수 4세대 윤조에센스
SulwhasooMay 12, 2015
Summary
SULWHASOO First Care Activating Serum EX (YUNJO Essence) is the brand’s signature product and has remained one of Sulwhasoo’s bestsellers since its launch in 1997. The latest version, now in its 4th generation, features a refined design that not only enhances its visual sophistication but also reflects the improved performance of the formula.
Concept
The container was further refined to reflect the product’s long-standing heritage while elevating its sense of luxury. Its silhouette is inspired by traditional Korean white porcelain, with gracefully flowing curves and elegantly sloped shoulders that evoke timeless beauty.
The cap has been updated to a rich deep amber hue, symbolizing the nourishing richness of the new formula. To solve the issue of the previously dull appearance and visible contents, a water-based coating was applied—offering a cleaner, more polished finish. This design perfectly embodies Sulwhasoo’s philosophy: a product that maximizes skin’s glow to achieve the pinnacle of Yoon (glow).
