Professional daily life, with short breaks in between.
The Summer 2015 issue of Hera Magazine, featuring Seoulistas as muses, is out now—and it’s all about how Seoulistas take time out of their busy lives to relax and unwind. We introduce the lives of Seoulistas who strive to balance work and life by recharging in the city center, without having to travel far. This issue also shares beauty tips and introduces various urban hotspots perfect for a refreshing break.
Concept
Hera Magazine, which covers beauty and fashion, was created with the concept of a women’s clutch. Each issue features the silhouette of a confident Seoulista walking proudly on the cover. To express the idea that anyone can be a Seoulista, the model’s face is always concealed.
Hera Magazine includes a section called Mijium, which highlights the lifestyle, beauty, and fashion of Seoulistas, along with Hera’s technological innovation. It presents various research achievements from Mijium, Amorepacific’s beauty and wisdom research center, where the company’s R&D expertise is concentrated. This issue focuses on the science behind UV protection and brightening—topics of particular interest in the summer—and explains how this technology is applied to Hera products.
