Summary
At AmorePacific, we carefully considered how to improve and update the Derma Trouble line to satisfy both loyal customers of the original Trouble Clinic line and new users with sensitive skin. The original IOPE Trouble Clinic packaging featured a cross and text that stood out but felt slightly unconventional. For the new Derma line, we simplified the previously complex graphic elements and introduced semi-transparent matte containers with mint green metal caps, maintaining the signature color of the IOPE Clinic line. The visible product inside the container enhances the impression of functionality.
