This summer, espoir invites you to Ibiza, the enchanting island in the Mediterranean Sea. Available in limited editions, the collection features refreshing mint as the theme color, symbolizing the dream-like sea of Ibiza—a destination everyone dreams of visiting at least once in their life. Vivid colors paired with metallic tones evoke the island’s passionate 24/7 club culture. The striking contrast between mint, the main color, and red, the accent tone, captures the whimsical mood of a summer holiday in Ibiza.
Concept
As with every seasonal design collection, this release tells a particularly vibrant story of the dynamic brand espoir—distinct from its regular collections. Titled “Ibiza Weekend,” the collection reinterprets mint and red, the signature colors of tropical plants, using them as graphic motifs on the packaging. Mascara, the collection’s highlight, incorporates multiple colors over metallic materials to express the abstract transformation of Ibiza’s glamorous clubbers. The repeated contrast of mint and red creates a visually cool and distinctive presence on sales displays. The collection’s logotype draws inspiration from neon club signs. “Weekend” is written in cursive to convey a relaxed, vacation-like feel, while “Ibiza” is rendered in clean, lowercase sans-serif letters. The exclusive set box features a minimalist color gradation, intentionally devoid of regular graphic elements or conventional containers, to evoke a mysterious, dreamlike atmosphere. This controlled, minimal design heightens anticipation and curiosity—just before the moment of unboxing.
