Summary
The Sulwhasoo Sheer Lasting line reinterprets Sulwhasoo’s original design in a simple, modern style while enhancing its luxurious and feminine mood by combining lively rose gold with subdued beige tones.
Concept
Sheer Lasting Foundation is differentiated from other professional makeup brands by adopting the shape of an essence container, delivering the impression of applying skincare. A transparent ring was added to the lower part of the cap to enhance elegance.
Sheer Lasting Gel Cushion maintains the air-tight structure of traditional cushion products while incorporating a micro-net to allow easy control of the amount dispensed. The top lid, which defines the cushion’s visual identity, features a high-gloss rose gold finish to highlight femininity, and the logo is applied with a metal sticker to add a premium touch. Targeting a younger demographic, the container has been minimized for portability and designed to distinguish the product image from other Sulwhasoo cushion lines.
