A distinct view on plants. Completed functions obtained by understanding our life and sharing the sentiment. Changes in our life based on research on nature, plants, and life cycles. These are the values pursued by IOPE.
Concept
IOPE aims to capture the essence of plant biology, for which we at IOPE started out with research on plants and customers, obtaining an effective solution that solved the concerns expressed by our customers. A distinct view on plants was defined as “new eyes,” and the idea was projected and materialized through the symbolic motif “magnifying glass” in design works.
The IOPE Basic line aims to express the brand’s value not only through formulas but also in the design of a magnifying glass, on the top part of the cap. Natural illumination and elegant colors of the product design gives light and inspiration to customers’ lives. A decorative element, the thin silver ring, signifies trust in the brand based on delicate technology and intense research, exclusive of IOPE. The container design also embraces a subtle transformation of natural colors, like a plant teeming with vital energy, while different colors mark different plant-derived ingredients and concepts by line.
The package design even more directly expresses the harmony between plants and technology at IOPE. Bearing a dotted pattern, rational and straightforward, the front of the package conveys the message of advanced science and technology, while an organic pattern inspired by plants on the side indicates phyto energy. The renewed packaging is part of the design communication made by IOPE, symbolizing its commitment to continuous discovery and research on plants.
