Summary
Happy Bath’s high-function cleansing line Micro Micellar is a deep cleansing product with Micro Micellar PM Technology developed by Amorepacific Antipollution Research Center. The arrangement of the product name, technology name, and one-point text rationally communicates the high functionality of the product, and the dot pattern on the border metaphorically represents micellar particles, which are 1/100th the size of pores.
Concept
Following the visual system established for the facial category during the 2018 Happy Bath rebranding, the front of the product features key elements arranged within a large circular frame to ensure consistency. The traditional circular logo was replaced with a typography-only sublogo to move away from the image of a body-focused brand and highlight the advanced functionality of the cleansing products. The color palette incorporates the signature purple from the previous Micro 2.5 line to maintain visual continuity.
